Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Viant Partners with ANA in Strategic Collaboration
Viant Technology Inc. a leader in AI-powered programmatic advertising, announced a strategic partnership with the Association of National Advertisers (ANA). Viant joins the ranks of some of the most influential brands and marketers, enhancing its ability to drive growth and innovation across the wider advertising industry.
Nawy & Truecaller Partner to Enhance Safe Communication
Nawy, the leading prop-tech platform in Africa that simplifies the buying, selling, and real estate investing journey for customers across Egypt, has announced a partnership with Truecaller, the global leader in communication verification and fraud prevention. This collaboration aims to enhance customer trust and elevate the communication experience in the real estate sector through Truecaller’s Customer Experience solution.
Easyship, Zoho Inventory Team up or Global Shipping Tool
Easyship, a leading all-in-one shipping platform, announces its new integration with Zoho Inventory, an end-to-end inventory and order management solution from Zoho, a leading global technology company. This powerful collaboration empowers businesses of all sizes to streamline their shipping operations and access cheaper rates and delivery options, with the ability to buy shipping labels directly within Zoho Inventory. Additionally, these integration capabilities are also available for businesses using Zoho Commerce, a complete e-commerce solution, and Zoho Books, a comprehensive accounting solution.
Sellers AI Launches Salebrate.com: Global GTM Platform
Sellers AI Inc., (dba SalesGrid), a global GTM (go-to-market) technology innovation company based in Toronto Canada, has recently launched Salebrate.com, an AI-native workflow platform. The platform stood out in the “National ‘AI+’ Industry Application Innovation Competition” as the only recognized global GTM AI application product, thanks to its innovative automated workflow solutions powered by AI.
BrandRep Launches AI Tool to Boost SEO for Small Businesses
BrandRep, a trailblazer in digital marketing innovation, has announced the launch of its proprietary AI-powered keyword generator designed to help small and mid-sized businesses supercharge their online visibility. This groundbreaking tool leverages artificial intelligence to identify hyper-relevant keywords that maximize SEO performance and drive growth in competitive digital spaces.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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