Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
IAS Launches AI Media Solution to Maximize ROI
Integral Ad Science a leading global media measurement and optimization platform, today announced the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality signals with in-flight optimization.
VTM GO Launches Innovative Solution to Measure CTV Advertising Impact in Real Time
DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift effect of campaigns in real time, without the need for traditional research panels.
Creative Realities Unveils AdLogic CPM+ for Retail Media
Creative Realities, Inc. a leading provider of digital signage and media solutions, announced the launch of AdLogic CPM+TM, a sophisticated campaign planning and management platform, with programmatic functionality, designed to empower in-store retail media networks. This new solution offers unprecedented integration and flexibility, enabling advertisers and publishers to plan, manage and optimize campaigns seamlessly within a unified AdTech stack.
Optimove Adds Viber Marketing via MMDSmart Partnership
MMDSmart, a leader in business messaging, CPaaS, and call center solutions, announced a partnership with Optimove, the first Customer-Led Marketing Platform, to integrate Viber, the cross-platform messaging app as a new, integrated marketing channel. The collaboration empowers Optimove clients to harness the power of Viber for more personalized, engaging, and impactful customer interactions, enhancing their CRM marketing efforts and driving business growth. The new channel joins Optimove’s existing marketing channels like mobile, text, push, email, WhatsApp, and more.
Roku Unveils Data Cloud Collaboration Suite
Roku, Inc. the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku’s proprietary TV data seamlessly. As investments in TV streaming media continue to grow, so does the need for enhanced accountability, and Roku Data Cloud makes planning, optimization, and measurement more transparent.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
