As ecommerce brands expand across direct to consumer storefronts and major online marketplaces, managing creator and affiliate partnerships has become increasingly complex. The launch of Levanta’s unified platform marks a step toward consolidating these efforts, enabling brands to run a single creator and affiliate program across Shopify, Amazon, and Walmart while gaining cross channel performance visibility.
Levanta, an affiliate and creator marketing platform for modern ecommerce brands, announced it is bringing together creator and affiliate programs across Shopify, Amazon, and Walmart into one integrated system. The move is designed to help brands and agencies activate partnerships quickly, streamline operations across marketplaces and direct to consumer channels, and optimize spending with unified performance insights.
The company argues that while creator and affiliate marketing strategies are converging, the tools serving the industry remain fragmented. Traditional affiliate networks were originally designed for coupon driven models and single channel management, while many creator focused platforms lack the performance measurement and attribution capabilities that brands require. This has led to disconnected systems, inconsistent reporting, and rising operational costs as companies manage separate programs for each sales channel.
“PPC costs are rising, tariffs are squeezing margins, and the brands that win are going to be the ones investing in creator content that drives real sales and visibility in AI-driven product discovery,” said Ian Brodie, CEO and co founder of Levanta. “Expanding to Shopify’s app ecosystem means omnichannel brands no longer have to run separate programs across siloed platforms. They get one program, visibility into performance across channels, and the ability to invest in creators or affiliates, knowing exactly what they produce.”
By unifying creator and affiliate programs across Shopify, Amazon, and Walmart, Levanta enables brands to manage thousands of partners from a single dashboard. The platform includes an AI powered marketplace to identify and activate high performing creators and affiliates, automated product seeding workflows, and flexible incentive controls that allow brands to align payouts with specific business objectives. It also supports flat fee negotiations, consolidated tax and payment processing, and cross channel performance tracking.
Industry partners view this convergence as a natural progression. “The brands we work with are no longer treating creator and affiliate as separate strategies. They’re converging, and at Pattern, that’s where we see the industry going,” said Emma Phelps, senior affiliate marketing manager at Pattern. “When brands can see how their creator and affiliate programs perform across DTC and marketplaces, they stop guessing and start making smarter investment decisions.”
Creators are also positioned to benefit from the integrated approach. The platform connects them to brands across multiple commerce channels without requiring separate tools for each marketplace. Levanta is free for creators and does not take a portion of their commissions.
“Creators and publishers have been forced to manage separate relationships and tools for every channel a brand sells on. That’s changing,” said Joy Tang, CEO of Markable AI. “When creators can access brands across DTC and marketplaces from one place, they spend less time managing logistics and more time creating content that drives results and maximizes their earning potential.”
With Shopify app integration now in place, Levanta’s unified creator and affiliate programs aim to simplify omnichannel partnership management. As brands seek clearer attribution and stronger ROI across ecommerce ecosystems, integrated platforms may become essential infrastructure for scaling performance driven creator commerce strategies.
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