LightInTheBox Holding Co., Ltd., a global online retail company, announced that it has received positive feedback from customer surveys regarding one of its newly launched Direct-to-Consumer (DTC) brands. The brand has achieved an average Net Promoter Score (NPS) of 60, surpassing the industry average for Consumer Services / Catalog / Specialty Distribution, indicating a strong initial reception from customers.
Customer Praise for Quality and Service
Customer testimonials highlight the brand’s high-quality products and exceptional customer service. Reviewers have praised the apparel for its “stunning colors and perfect fit,” with one customer noting, “These dresses fit me like one big beautiful glove!” The materials have been commended as “beautiful and lightweight,” while the customer service has been characterized as “superior.”
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Strategic Shift Drives Profitability
This positive feedback underscores the success of LightInTheBox’s strategic shift towards proprietary DTC brands, which has been instrumental in the Company’s return to profitability. By focusing on in-house design and manufacturing, LightInTheBox has been able to deliver higher-quality products and a more personalized customer experience, setting it apart from its traditional business model. This shift has not only enhanced customer satisfaction but has also improved the Company’s financial performance, enabling it to achieve profitability in recent quarters.
A More Attractive Business Model
The new DTC approach represents a significant evolution from LightInTheBox’s traditional business model. By controlling the entire value chain—from design to delivery—the Company has increased its operational efficiency and customer loyalty. This model has proven to be more appealing to both consumers and investors, as it allows for faster innovation, a direct connection with customers, and sustainable financial success.
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Leadership Perspective
“We are thrilled with the positive response from our customers to this new DTC brand,” said Mr. Jian He, CEO of LightInTheBox. “This success is a testament to our strategic vision and the hard work of our team. More importantly, it has played a key role in our return to profitability, and we are confident that this momentum will continue as we expand our portfolio of proprietary brands.”
Future Growth on the Horizon
Looking ahead, LightInTheBox plans to launch additional proprietary brands and leverage advanced technologies, such as AI, to further enhance its offerings and operational efficiency. With a strong foundation in manufacturing and a customer-centric approach, the Company is well-positioned to capitalize on the growing demand for affordable, high-quality lifestyle products.
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Source – PR Newswire
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