LiquiDonate, a retail technology company dedicated to helping brands reduce waste from unsellable returns and surplus goods, has relaunched its Shopify application under a new name, ReturnsDirect. The enhanced version introduces several advanced features that were once limited to large enterprises, giving small and mid sized businesses more control and efficiency over their return processes during one of the busiest shopping seasons of the year.
The updated ReturnsDirect app includes newly added functionality such as automated exchanges, simplified return management, and seamless connectivity with third party logistics providers. These tools are designed to prevent financial losses that typically arise from holiday returns as shoppers send back items that may no longer be easy to put back into circulation. Through its direct integration with Shopify, the platform allows merchants to manage returns inside the same system where they operate their online storefronts.
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LiquiDonate’s mission extends beyond cost savings. The company highlights that millions of returned items in perfectly good condition are discarded each year after the holiday rush, contributing to massive landfill waste. By connecting retailers with thousands of nonprofits and education organizations, LiquiDonate provides a streamlined alternative. Retailers can donate products that cannot be resold while also gaining tax advantages, turning complex return logistics into a socially responsible solution.
Disney Petit, CEO and founder of LiquiDonate, emphasized the importance of bringing this capability to smaller retailers who often lack resources to manage returns efficiently. “LiquiDonate has successfully helped some of the world’s largest brands keep excess inventory out of landfills and in the hands of those in need,” said Petit. “With the relaunch of ReturnsDirect by LiquiDonate, we’re democratizing enterprise level return features and providing small businesses with a simple, affordable tool to handle returns more efficiently, reduce costs, and give back to their communities this holiday season.”
The newly expanded platform goes far beyond donation routing to more than 4,000 nonprofit recipients. Merchants can now encourage customers to opt for store credit or exchanges, helping retain revenue that would otherwise be lost on refunds. Support for multiple warehouses and third party logistics systems, along with FedEx scheduling options for oversized returns, further simplifies operational challenges. LiquiDonate reports that using these solutions can cut return expenses by up to 60 percent while enabling retailers to keep half of the revenue tied to items that come back after purchase.
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Hyaat Chaudry, founder of Luxome, spoke to the value the platform provides saying, “If you’re a retailer selling anything, you should check out LiquiDonate. They turn the headache of returned inventory into tax savings while also saving the environment.”
The relaunch comes at a crucial moment for the retail sector. The National Retail Federation estimates that returns across the industry could climb to 850 billion dollars by year end, underscoring the growing strain on logistics networks. By automating donations and eliminating the need to send products back to warehouses, ReturnsDirect not only lowers operational costs but also reduces emissions tied to reverse shipping and warehousing.
LiquiDonate aims to empower retailers of all sizes to handle the annual surge in returns responsibly while building stronger alignment between commerce and community impact.
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