LiveWorld Releases First-Ever AI Brand Reputation Index for Leading OTC Brands

Study highlights how AI tools like ChatGPT are shaping reputation and consumer perception of leading OTC brands

LiveWorld, Inc., a pioneer in social-first digital engagement and integrated human-AI solutions, announced the release of the first-ever AI Brand Reputation Index for over-the-counter (OTC) consumer healthcare brands.

The groundbreaking study delivers unprecedented insight into how AI influences the reputation of the 50 most prominent OTC brands across ten major product categories. CeraVe came out as the leading brand overall followed by Neutrogena, Advil, Nature Made, and Pepto-Bismol.

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“AI platforms like ChatGPT and Perplexity are increasingly the trusted guides for consumers making healthcare decisions,” said Peter Friedman, LiveWorld Chairman and CEO. “OTC brands can no longer afford to ignore how these AI platforms represent them,”

Friedman said, “This report empowers marketers with critical intelligence to manage their AI-driven brand presence and take proactive control of consumer perception.”

Key findings from the report Include:

• AI visibility drives consumer preference: Brands like CeraVe, Neutrogena, and Advil earned top scores thanks to strong digital content ecosystems and consistent visibility in AI-generated answers.
• Trust and satisfaction are better than ad spend: Top performers combined high consumer trust with perceived effectiveness, often outpacing brands with larger marketing budgets.
• Natural and heritage storylines resonate: AI tools consistently surface brands that are associated with trusted legacy (e.g., Pepto-Bismol or perceived natural benefits (e.g., Nature Made).
• Low AI footprint = missed opportunities: Even popular brands fell short when digital signals were fragmented or outdated highlighting the urgent need for AI-conscious content strategy.

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The report uses LiveWorld’s proprietary AI reputation framework to assess each brand across four key reputation drivers:

• Product Satisfaction
• Brand Trust
• Visibility & Marketing Strength
• Accessibility & Value

Analysis was conducted using leading large language models (LLMs): ChatGPT-4, Claude, and Perplexity AI, based on how these models respond to common health-related consumer queries.

“AI-driven reputation is no longer theoretical; it’s already influencing brand discovery, preference, and purchase,” added Friedman. “Marketers who understand and shape their AI footprint will outperform competitors and build future-ready brands.”

Implications for Marketers

• AI summaries are now the first impression many consumers see.
• Brands must monitor and shape AI-visible content across platforms like Reddit, TikTok, health review sites, and SEO content hubs.
• The report provides an actionable roadmap for enhancing AI reputation through strategic messaging, content optimization, and ongoing visibility tracking.

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Source – GlobeNewswire

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