Logicbroker, a leader in enterprise commerce infrastructure, has unveiled its new Agentic Commerce Orchestration Platform, signaling a significant advance in how brands and retailers interact with AI-powered shopping agents. With this launch, Logicbroker positions itself at the forefront of an industry shift, providing companies with the tools they need to influence the end-to-end customer experience within large language models (LLMs), instead of leaving the product display, data integrity, and transaction processing to chance.
Historically, brands and retailers have had little say in how their products are depicted or recommended by LLMs often resulting in inaccurate information, customer frustration, and missed sales opportunities. As more than fifty percent of U.S. consumers are expected to use LLMs during their purchasing journeys in 2025, the stakes have grown dramatically. Logicbroker’s platform, which includes a specialized MCP (Model Context Protocol) server, addresses this challenge directly: it enables merchants to curate their product visibility and transaction flow within AI conversational environments, ensuring product data is correctly presented and that orders are processed seamlessly, all while allowing them to remain the merchant of record.
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CEO Omar Qari summarizes the urgency of this development, stating that agentic commerce is rapidly redefining online retail and that brands can no longer afford to let LLMs decide which products consumers see. The new orchestration solution is a direct response empowering retailers to maintain control and consistency in evolving AI shopping channels, safeguarding brand reputation and capitalizing on the rapid consumer adoption of autonomous assistants.
Supporting this launch, Logicbroker has also enriched its broader platform for enterprise clients, addressing additional complexities of large-scale retail operations. New features promise greater operational visibility with configurable dashboards and shared workflows, streamlined communications across internal and external teams, and automated, customizable reporting. Critically, supplier onboarding and enablement are now less cumbersome, with onboarding costs potentially reduced by up to ninety percent due to frictionless new processes.
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Qari emphasizes the necessity for agility and robust infrastructure in today’s commerce landscape, pointing to the importance of adapting quickly to agentic shopping and efficiently managing intricate supply chains. Logicbroker’s orchestration engine is built to support precisely this meeting the demands of a marketplace where real-time data, autonomous transaction handling, and secure, brand-verified interactions are the new normal.
With this suite of innovations, Logicbroker continues to reinforce its brand as a trusted, future-ready partner for enterprise retailers, delivering the technology and industry expertise essential for thriving amid the disruptive trends shaping the future of digital commerce.
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