Magnite, the leading independent sell-side advertising platform, has partnered with REMAX, LLC, a globally recognized real estate franchisor, to enhance its commerce media capabilities across onsite and offsite channels. and offsite channels. This collaboration aims to accelerate REMAX’s commerce media business by leveraging its extensive first-party homebuyer data alongside Magnite’s advanced advertising technology.
By teaming up with Magnite, REMAX becomes the pioneering real estate franchisor to launch a dedicated commerce media network, redefining the intersection between real estate and advertising while capitalizing on the rising trend of retail media. The REMAX Media Network will leverage Magnite’s advanced curation tools to enrich its digital media inventory by integrating valuable, proprietary homebuyer data. This data includes vital demographic and behavioral attributes such as income, age, and the specific stage in the homebuying journey, enabling advertisers to access highly refined audience segments.
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This collaboration allows brands to engage with high-intent homebuyers through programmatic advertising with greater precision and efficiency. Unlike general mover data, which offers more generic insights, REMAX’s audience segments are based on real-time intent signals directly tied to homebuying decisions. This specificity makes the network particularly attractive to advertisers in sectors like mortgage lending, insurance, home goods, and financial services, who seek to connect with consumers making significant life purchases.
Abby Lee, EVP of Marketing, Communications, and Events at REMAX, highlighted that brands increasingly demand accuracy and cost-effectiveness in their marketing efforts. The REMAX Media Network, powered by Magnite’s technology, answers this need by bringing smarter, more targeted advertising opportunities to life, providing the right messages to the right audiences at critical moments.
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From Magnite’s perspective, Stephanie Reustle, Head of Commerce Media, emphasized the value of REMAX’s trusted relationship with homebuyers and sellers. This partnership unlocks the potential to connect brands with consumers during crucial decision-making periods by maximizing the use of REMAX’s rich data assets. Additionally, the technology enables these audiences to be activated offsite across various platforms with improved match rates, cost efficiency, and enhanced brand safety.
Launched in December 2024, the REMAX Media Network spans digital and offline channels in the U.S. and Canada. It harnesses REMAX’s extensive digital ecosystem and Magnite’s supply-side platform to deliver targeted, data-driven commerce media campaigns that connect with consumers, capitalizing on the industry’s trend toward supply-side data to enhance campaign reach and impact.
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