Martech Weekly Roundup: Key Insights in Marketing Technology

Welcome to this week’s edition of the Martech Weekly Roundup, where we highlight the latest trends, insights, and innovations shaping the marketing technology landscape. As the industry evolves, staying informed is crucial for marketers looking to enhance their strategies and drive meaningful results. In this roundup, we delve into significant updates, cutting-edge tools, and expert opinions that can help you navigate the dynamic world of Martech. Let’s explore what’s new and noteworthy this week!

LiveRamp Introduces Capabilities to Fast-Track Value and Boost Marketing Impact

LiveRamp announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized and relevant experiences to consumers. The latest version of the platform enables first-party identity graphs with self-service capability, standardized queries to help customers drive immediate insights with clean room measurement, and faster activation and performance.

Optimizely Introduces All-New Personalization Offering at Opticon London 2024

Optimizely, the leading digital experience platform (DXP) provider, announced the launch of Optimizely Personalization at Opticon London, to address the market need for more sophisticated capabilities. The new offering, which will combine powerful features such as collaboration, contextual bandits, and edge delivery, meets marketers’ growing demand for tools that create personalized, high-performing digital experiences for customers. 

OroCommerce Introduces Two Innovative AI Solutions for B2B Commerce

OroCommerce introduces AI SmartAgent and AI SmartOrder, two powerful additions to the OroCommerce AI SmartSuite. These innovative tools are designed specifically for B2B commerce, streamlining interactions and automating order processing for both buyers and sellers.

Avaya & Verint Expand AI Partnership with Award-Winning Solutions

Avaya, a global leader in enterprise CX, announced a deepened partnership with, Verint, The CX Automation Company™. Avaya and Verint’s ongoing commitment to leveraging their decades-long partnership has helped solidify their industry standing as enterprise CX leaders, empowering their joint customers to innovate and to deliver enhanced customer experiences.

Hyland Unveils Bold New Vision to Empower Content Innovation

Hyland, the leading global provider of intelligent content solutions, announced at its annual CommunityLIVE user event a bold new multi-year vision to empower organizations to move from content management to content innovation. With The Content Innovation Cloud, a unified content, process and application intelligence platform, Hyland will empower customers to AI-enable their enterprise content wherever it resides — including third-party repositories — resulting in more informed decision-making and strategic action, while ensuring governed and secured access to content and application of AI.