Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Porter Media Launches Oddball Ads Creative Service With 90-Day Performance Guarantee
Porter Media, a performance marketing agency for direct-to-consumer (DTC) brands, announced a new 90-day performance guarantee alongside its unconventional creative strategy dubbed “Oddball Ads That Convert.” The agency – known for its specialist team and top-tier creative output – pledges to beat a client’s top-performing advertisement within 90 days or refund the fees, underscoring its guiding principle that “Results matter. Talk is cheap.”
Fospha Research, Brands Only Measuring Web Miss What’s Causing 42 Percent of Their Sales
Marketing teams are under pressure to prove performance – but most can only show a fraction of their true impact. As sales shift to Amazon, TikTok Shop, and other marketplaces, legacy measurement tools remain locked on .com. The result? Up to 42% of sales go uncredited.
Fospha’s new report, Halo: Measure and Grow Beyond .com, created in partnership with marketplace agency Forde Baker, reveals the scale of the issue – and how Unified Measurement can close the gap.
SugarCRM Named to Constellation ShortList for Midmarket CRM Suites
SugarCRM, a leading provider of intelligence-driven sales automation tools, has earned a spot on the Constellation ShortList™ for Midmarket CRM Suites for the third quarter of 2025. The recognition highlights the company’s standing as one of the top technology providers for midmarket organizations seeking comprehensive customer relationship management solutions.
The Constellation ShortList™ serves as a trusted guide for decision-makers evaluating technology investments in fast-changing markets. Selections for the Midmarket CRM Suites category are based on extensive research, including client inquiries, partner feedback, market share analysis, customer testimonials, and vendor selection projects handled by Constellation Research.
Privy Adds New Features To Boost Online Sales and Conversions
Privy, the leading ecommerce marketing platform for growing businesses, announced the release of a brand new app experience that consolidates several major product enhancements launched over the past six months. These updates help ecommerce brands grow faster by simplifying their workflows, improving email and SMS performance, and personalizing the customer journey at scale. The new features are part of Privy’s continued mission to give merchants powerful, easy-to-use tools that drive measurable results without needing a full marketing team.
Eventify Launches Comprehensive Event Marketing Suite
Eventify, the all-in-one event marketing software platform, announced the launch of its comprehensive marketing suite designed specifically for B2B event managers. The platform combines advanced email marketing automation, viral social media tools, and intuitive website builders into a unified solution addressing the rapidly expanding event management market, projected to reach $34.7 billion by 2029.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
