Matas Partner With Algonomy to Power Personalized Recommendations for Kicks

Algonomy, a pioneer in AI-driven personalization and customer engagement solutions, is thrilled to announce its expanded partnership with Matas, Denmark’s leading beauty and wellness retailer. Matas has signed its Swedish brand, Kicks, to leverage Algonomy’s Recommend solution, building on a successful seven-year collaboration.

Matas has been using Recommend™ to deliver personalized product recommendations across its digital platforms, driving higher engagement and conversion rates. With the addition of Kicks, a prominent beauty and wellness retailer in Sweden, Recommend™ will help Kicks deliver tailored product suggestions to its customers, enhancing their shopping experience.

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Recommend is an AI-powered platform that leverages machine-learning models to make contextually relevant product recommendations across all touchpoints in the customer journey, including web, app, email, social, SMS, and even in-store. Businesses can apply pre-built algorithms, configure custom models, and fine-tune recommendations through merchandising rules, personalization, and continuous optimization.

Peter Hestbæk, SVP of Digital Sales & Marketing at Matas, shared, “Algonomy’s Recommend™ solution has been instrumental in helping us deliver personalized experiences to our customers. The platform’s ability to analyze customer behavior and deliver relevant recommendations has significantly boosted our engagement and sales. We are excited to extend this partnership to Kicks and provide the same level of personalized service to our Swedish customers.”

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Manoj Agarwal, Chief Operating Officer at Algonomy, commented, “Our partnership with Matas has been a testament to the power of personalization in driving customer engagement and loyalty. We are thrilled to extend this collaboration to Kicks, a brand that shares Matas’ dedication to delivering exceptional customer experiences. With Algonomy’s Recommend™ solution, Kicks will be able to offer its customers highly relevant and personalized recommendations, further solidifying its position as a leader in the Swedish beauty and wellness market.”

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Source – PR Newswire

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