Material Announces Strategic Partnership with Optimizely

Silver-level partnership highlights Material’s expertise implementing composable DXP solutions grounded in deep human understanding 

Material, a growth strategy company providing consumer data and insights, brand and product innovation, is pleased to announce a strategic partnership with leading digital experience platform provider Optimizely. As a Silver Partner, Material leverages Optimizely’s cutting-edge solutions to drive client success and fuel customer-centric growth for the world’s largest and most recognizable brands.

Material puts industry-leading expertise in behavioral insights, data science and marketing technology to work to help clients get more from their customer data, strengthen engagement and realize greater impact throughout their digital ecosystems. In partnership with Optimizely, Material’s global team architects scalable, AI-powered DXP solutions that fuel personalized moments that matter to customers.

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“Our partnership with Optimizely allows Material to deliver truly personalized experiences in all channels,” said Dan Persson, Vice President of Technology. “We’re deeply committed to helping businesses activate customer data in ways that help brands meet consumer expectations. Optimizely is an ideal partner to help unlock the future of digital experiences.”

Optimizely’s Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including industry-leading content management, content marketing, commerce, data and personalization tools and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite. A commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Optimizely found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 million net present value (NPV). Optimizely also generated $1.1 million in savings due to increased developer productivity as a result of deploying the company’s DXP.

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“Optimizely is thrilled to initiate our relationship with a first-class partner like Material,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “The Material team has already proven to be a valued partner by helping growing companies deliver the industry’s best end-to-end digital experiences with the Optimizely product portfolio. We look forward to seeing what our customers can achieve with Optimizely and Material at their side.”

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Source – Businesswire

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