Tag marketing technology

The Ethics of AI in Marketing: Navigating the Grey Areas

Ethics of AI in Marketing

Introduction In the digital age, artificial intelligence (AI) has revolutionized marketing, offering unprecedented capabilities for targeting, personalization, and engagement. However, this technological advancement brings with it a myriad of ethical considerations. As marketers harness the power of AI to connect…

Marketing Opportunities in the era of OTT

OTT Marketing

Before AR and VR the entertainment world is going to be dominated by Over-the-Top (OTT) platforms. Bypassing traditional cable and satellite providers, services like Netflix, Hulu, and Disney+ offer on-demand content directly to viewers, revolutionizing how we watch and engage…

Best Marketing Technology Stack for CMOs

Marketing Technology

When we talk about marketing technology stack for CMOs a critical decision often surfaces: whether to adopt a ‘best-of-breed’ or an ‘integrated suite’ approach when constructing the marketing technology stack. Each approach carries its advantages, and astute marketing leaders tailor…