Today is Day 1 of the Cannes Lions International Festival (literally dubbed the Oscars of advertising). The media world expects another flamboyant outing at the home of creativity, at the event epitomized as the benchmark of creative excellence. Today, Cannes…
Branding and marketing are often used interchangeably to design a digital campaign. For someone outside the marketing world, distinguishing between branding and marketing can be perplexing. Most marketers find it difficult to explain the relationship between branding and marketing, and…
In the fast-paced and ever-evolving digital age of today, the marketing landscape is in a perpetual state of flux. Consumers find themselves inundated with a deluge of information across a myriad of channels, from social media platforms to email newsletters,…
The marketing landscape is undergoing a continuous transformation, driven by evolving customer expectations, privacy regulations, and the relentless march of technological advancements. In this dynamic environment, staying ahead of the curve with Martech Trends 2024 is crucial for businesses to…
Introduction to AI in Marketing Great marketers use AI in marketing to scale their growth with data, CRM, and analytics. Recent reports show the growth of Artificial Intelligence software companies providing co-pilot capabilities to marketing, sales, and customer success teams.…
“Market prediction is a gamble” Most of the time it is true. But the fact is gambling itself is a game of predictive analytics. History repeats itself so as the numbers and graphs, most of the market movements are not…
Artificial intelligence for marketing has become a pop culture phenomenon. A marketing organization without a roadmap for AI investments will be relegated to the Dark Ages, and eventually vanish from the scenario. From laggards to extinct — isn’t it a…
Before AR and VR the entertainment world is going to be dominated by Over-the-Top (OTT) platforms. Bypassing traditional cable and satellite providers, services like Netflix, Hulu, and Disney+ offer on-demand content directly to viewers, revolutionizing how we watch and engage…
Revolutionize your operations with Apple Vision Pro Deep Learning—an advanced AI image analysis software crafted for intricate applications. Streamline tasks deemed too intricate for rule-based algorithms, ensuring unmatched consistency and speed compared to manual inspection. Embrace the power of Vision…
When we talk about marketing technology stack for CMOs a critical decision often surfaces: whether to adopt a ‘best-of-breed’ or an ‘integrated suite’ approach when constructing the marketing technology stack. Each approach carries its advantages, and astute marketing leaders tailor…
