North American agency group strengthens its e-commerce expertise with strategic acquisition of retail media Amazon specialists
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies across Amazon, Walmart, Target and other platforms. Terms of the deal were not disclosed.
The addition of Yeoman Technology Group represents MTP’s tenth brand acquisition since its founding and strengthens the agency group’s growing roster of specialized agencies. Building on its consistently rising client demand across North America over the past year, Meet The People’s Creative, Commerce, Media, Performance, and Retail Media teams are on track to grow to 800 full-time employees in the U.S. and Canada.
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“This acquisition significantly enhances our Retail Media and Performance Marketing capabilities at a time when brand success on platforms like Amazon, Walmart, and Target has become critical to overall business growth,” said Tim Ringel, Meet The People Founder and Global CEO. “By integrating Yeoman’s specialists and proprietary technology, we’re doubling down on our commitment to provide clients with the deep digital shelf expertise they need in complex retail media landscape.”
Founded in 2009 by Michael Healey in Portsmouth, New Hampshire, Yeoman Technology Group has built a reputation as a trusted consultant to multi-channel brands, focusing on growing direct-to-consumer (DTC) ecommerce, Amazon, and other marketplace channels without disrupting existing sales channels.
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Healey will remain with MTP to support the agency group’s continued growth within the Retail Media space. He will report to Allison Potter and Joseph McConellogue, who are the Co-CEOs of Swell Media.
“Joining MTP gives Yeoman the opportunity to scale our expertise across a much broader client base while maintaining the specialized approach that has made us successful,” said Healey. “Our team is thrilled to collaborate with MTP’s diverse agencies and leverage our combined capabilities to deliver even stronger results for clients in the rapidly evolving retail media ecosystem.”
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Source – Businesswire
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