Meltwater, a leader in media and consumer intelligence, has launched GenAI Lens, a pioneering tool that gives businesses unprecedented insight into how their brands are discussed within major generative AI platforms. The solution is positioned as a first-of-its-kind for the industry, responding to the rapid adoption of AI-powered assistants such as ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.
Marketing, communications, and public relations teams are increasingly challenged by the growing influence of generative AI in shaping brand narratives. According to a recent Gartner forecast, nearly one-third of brand perception by 2026 will be influenced by content created by AI, rather than traditional sources such as news media, social platforms, or online reviews. This shift has created a critical gap: until now, brands lacked tools to monitor how they are portrayed across these new channels, leaving them vulnerable to misinformation and missed opportunities.
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GenAI Lens addresses this need by monitoring and analyzing content from over 90% of leading large language models (LLMs). The platform not only shows brands what’s being said about them, but also tracks where these AI systems source their information, delivering transparency and accountability in an increasingly complex digital landscape.
Businesses can use GenAI Lens to identify early signals of reputational risk, such as negative sentiment or misleading claims, allowing them to respond quickly before these issues escalate. The platform also provides competitive intelligence, tracking how rival brands and entire industries are represented, and surfaces emerging topics or trends that could influence strategic decisions.
Meltwater’s new tool offers advanced visualization features, giving users a clear overview of sentiment, key phrases, and the people, products, or topics most often mentioned in AI-generated content. Built-in prompt templates make it easy to quickly set up targeted monitoring, reducing the time it takes to gain actionable insights.
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“The way consumers discover and interpret information is changing before our eyes,” said Chris Hackney, Chief Product Officer at Meltwater. “As visits to AI chatbots surged 81% in the past year alone, it’s clear these platforms are now central to public perception. With GenAI Lens, our clients can proactively monitor, analyze, and react to narratives shaped by AI—protecting their reputation and sharpening their communication strategies as new opportunities and risks emerge.”
As generative AI continues to transform the information ecosystem, Meltwater has pledged to expand the capabilities of GenAI Lens, integrating support for emerging LLMs and deepening analytics. By bridging the gap between traditional media monitoring and the new realities of AI-driven conversation, the company aims to give brands the tools they need to stay ahead in a rapidly changing environment.
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