Offsite ROAS improved up to 370% for Brands Activating with a Top 5 US Retail Media Network
MetaRouter, the leading customer data infrastructure platform, announced a strategic partnership with Vantage, the only end-to-end retail media orchestration platform, to help retailers unlock and scale the value of their first-party data while giving advertisers faster, more effective campaign activation.
The partnership combines MetaRouter’s real-time, server-side data and audience routing with Vantage’s media campaign orchestration layer to deliver privacy-safe, high-quality audiences that fuel more relevant, measurable retail media campaigns. Already, joint activations between MetaRouter and Vantage have demonstrated a minimum 39% improvement in return on ad spend with one campaign increasing ROAS 370% on Meta.
Marketing Technology Insights: Viafoura and Futuri Launch Predictive Audience Intelligence for Publishers
“MetaRouter provides the critical identity and data foundation that every retail media network needs,” says Nick Hinsley, Chief Revenue Officer at Vantage. “Together, we’re helping retailers transform first-party data into scalable, high-performing media campaigns that deliver results for both retailers and brands across onsite and offsite.”
By combining MetaRouter’s privacy-first, high-quality data foundation with Vantage’s best-in-class orchestration capabilities, retailers unlock new levels of speed, efficiency, and monetization:
- Clean, compliant data pipelines power real-time campaign activation, delivering audiences and CAPI data within milliseconds
- Durable identity resolution improves audience addressability 2-5x for targeting
- Consent enforcement and automation ensure compliance and user preferences are met without slowing operations
- Scalable delivery of audiences to all onsite ad servers and offsite platforms accelerates revenue growth across media formats
Marketing Technology Insights: DriveCentric and automotiveMastermind Partner To Deliver Advanced CRM and Data Integration
“Retailers are sitting on a goldmine of first-party data, but it requires the right infrastructure to unlock its full value,” said Greg Brunk, Co-Founder and Head of Product at MetaRouter. “MetaRouter’s real-time customer data infrastructure gives retailers the ability to activate that data in a privacy-safe manner, driving measurable ROI for their brand partners.”
When a top-5 retail media network in North America set out to unify customer identity and activate real-time data, it turned to MetaRouter and Vantage. Together, the two platforms created a high-performance off-site audience targeting capability that strengthens data collection, identity resolution, campaign orchestration, and measurement, driving scalable growth in the privacy-first European market. The solution led to a 2.5X improvement in audience match rates, and median increases of 17% in click-through rates, 71% in conversion rates, 89% in brand return on ad spend, 24% in offsite ads revenue, and 1.5X increase in onsite ads given the increased traffic back from higher CTRs.
Marketing Technology Insights: VideoAmp Appoints Ex‑Warner Bros. Discovery Exec Jon Steinlauf To Board of Directors
Source – Businesswire
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
