Mobeus Elevates Former Salesforce Executive Susan Lucas Collins to President

In response to rapid enterprise adoption of the tele, its groundbreaking agentic user interface, Mobeus announced the elevation of Susan Lucas Collins to President. A former executive at Salesforce and Twilio, Collins brings decades of experience in scaling innovation across regulated industries and has quietly served in a senior leadership role at Mobeus over the past six months.

This move reflects the company’s accelerated growth, as teles move from innovation to impact across industries like healthcare, telecom, retail, and financial services.

“Susan has been instrumental in shaping our go-to-market engine during a pivotal stage of growth,” said Richie Etwaru, Co-founder and CEO of Mobeus. “Now, as President, she’ll lead the full expansion of our tele-powered workforce transformation across the enterprise.”

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Collins is a recognized leader in technology and innovation. At Salesforce, she built the business transformation practice for the Healthcare and Life Sciences division and led the global business unit pioneering AI and cloud adoption at scale. At Twilio, she helped organizations leverage CPaaS technology to overcome the significant challenges posed by COVID. At Mobeus, she’s driving the next shift, operationalizing virtual labor as a strategic asset.

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the Mobeus tele platform is already in production inside the life sciences industry. A tele is actively supporting the training of field educators on a new medical device expected to significantly improve patient outcomes. Early feedback has been overwhelmingly positive, showing that teles don’t just scale expertise, they deepen it.

“Mobeus is solving a problem that every enterprise feels, how to improve performance by orchestrating human teams with virtual labor workforces,” said Collins. “The tele is already delivering measurable value in the field. I’m thrilled to help more organizations realize that this future is not far off, it’s here.”

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Source – Businesswire

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