The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout
Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer. The new partnership will leverage Rokt’s AI-powered ecommerce technology – and scaled global network – to present targeted, non-endemic advertisements and offers to online customers of Sainsbury’s and Argos at checkout. The agreement will extend to Habitat and Tu online customers in the new year.
The integration of Rokt’s technology within Nectar360’s platform ensures offers for relevant third-party products and services are seamlessly introduced at the end of the shopping journey. This will enhance the overall experience rather than disrupting it, yielding higher customer satisfaction and stronger brand loyalty as a result.
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Rokt’s global network of advertisers includes brands in the beauty, retail, travel, ticketing and subscription verticals, and its highly relevant, non-endemic ads significantly outperform standard banner ads in terms of engagement and clicks. In a 2023 Harris Poll survey commissioned by Rokt, 67% of UK consumers said they were interested in receiving relevant offers during checkout.
“We’re thrilled to partner with Nectar360 to enhance the shopping journey for Sainsbury’s and Argos ecommerce customers,” says Courtney Hopkins, VP, Strategic Partnerships EMEA at Rokt. “Powering highly relevant messages from our ever-growing global network of premium advertisers will add value to the customer experience and help these beloved retail brands foster long-term loyalty.”
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Rokt has developed its AI-driven relevance platform over the past 11 years and will power more than 4.6+ billion transactions in 2024 alone for brands including Ticketmaster, Vinted, About You, ASOS, Uber, and Deliveroo.
“This is the start of a great partnership that will add value to Sainsbury’s and Argos customers through relevant, complementary offers post-checkout,” said Alice Anson, Director of Digital Media at Nectar360. “It is fully aligned with our vision of adding value to consumers through working with other forward-thinking companies.”
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