Netcore Cloud, a global leader in AI-powered customer engagement, and Senco Gold & Diamonds, a trusted Indian jewellery retailer with a heritage of over 85 years and more than 160 showrooms nationwide, announced the remarkable success of their strategic collaboration. By reimagining its digital strategy, Senco has seamlessly transitioned from a legacy offline brand to a modern, data-driven enterprise, delivering a 2x conversion uplift and over 5,000 store footfalls during the recent Akshay Tritiya festival.
This achievement was driven by a significant increase in online-to-offline footfall, a testament to the powerful combination of Netcore Cloud’s robust platform and its consultative expertise. Netcore Cloud acted as a strategic partner, not just a technology provider, guiding Senco Gold & Diamonds to leverage its platform capabilities to create a seamless customer journey from digital engagement to in-store purchase.
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Key pillars of Netcore’s solution included:
By harnessing its platform and deep sector expertise, Netcore Cloud enabled Senco to move beyond generic campaigns, achieving 2x conversions and 5,000+ in-store footfalls. This strategic approach was crucial for orchestrating the online-to-offline customer journey, with the platform precisely segmenting the audience based on unique behaviour and purchase intent, ultimately driving a 13% uplift in overall campaign engagement.
- Affinity-Based Segmentation: By understanding the distinct purchase mindsets in the jewellery market, Netcore’s platform helped Senco target three key segments with tailored campaigns. Offline buyers received messages specifically designed to drive in-store footfall. Netcore’s platform used journey-linked nudges to guide this audience—the largest segment—from digital engagement to physical store visits. These messages encouraged them to ‘Visit a store’ and acted as a direct bridge between the online experience and the final purchase. DigiGold investors were targeted with calls to ‘Invest Now’, while online shoppers were directed to ‘Shop Now’.
- Contextual Multi-Channel Engagement: Senco’s festive campaigns were brought to life across Rich Communication Services (RCS), WhatsApp, and SMS, prioritising rich media and higher engagement over traditional channels.
- Journey-Linked Nudges: Automated, trigger-based campaigns were deployed for key customer actions like cart and checkout abandonment, ensuring timely re-engagement.
- Cultural Resonance: Campaigns were timed with auspicious moments like Shubh Muhurat to make digital communications feel as personal and culturally relevant as an in-store experience.
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“For over 80 years, Senco has been a custodian of trust, but as the customer journey shifted online, their challenge was one we see across the industry: how do you scale that legacy of personal connection without losing the human touch? Our partnership was about more than just technology; it was about bridging that gap. By providing a consultative approach, we enabled Senco to embrace innovation, moving from fragmented, manual campaigns to a cohesive, AI-powered strategy that honours their heritage while building lasting customer relationships in the digital age,” said Kalpit Jain, Group CEO, Netcore Cloud.
Beyond the numbers, the partnership created a seamless bridge between Senco’s extensive offline presence and its growing digital audience. This was made possible by the powerful synergy between Netcore’s platform and expertise and Senco’s deep-rooted domain knowledge of how people buy gold. This collaboration allowed them to craft a truly personalised communication strategy that strengthened brand recall and built deeper customer trust.
“This Akshay Tritiya, Netcore helped us go beyond just promotions — we delivered meaningful, timely, and personalized experiences that truly resonated with our customers,” said Rajdeep Saha, Senior Executive – Marketing, Senco.
For the first time, Senco tied festive campaigns directly to footfalls, online orders, and digital gold investments, proving digital and physical journeys could be orchestrated seamlessly. Building on this success, Senco plans to integrate all five of its apps and websites with Netcore’s platform. The vision includes adopting advanced AI-driven segmentation and launching intelligent WhatsApp chatbots to further scale personalised customer service.
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Source: prnewswire
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