New Global Report, Single-Channel Outreach Is Dead

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memoryBlue, a leader in pipeline and revenue growth, powered by people (and AI) you can trust, announced findings from its Spring 2025 Global Sales Engagement Benchmark Report, highlighting a significant shift in marketing and sales best practices.

The report, which analyzed more than 500,000 calls, 1.4 million emails and 321,000 meetings global sales meetings, shows that phone outreach accounted for 85% of sales meetings booked, compared to just 8% via email and 7% through LinkedIn. The research also highlights issues with relying on a single outreach channel—such as email alone.

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“B2B buyers are constantly shifting between multiple channels and expect sellers to meet them there,” said Aurelien Mottier, President of memoryBlue. “The data clearly demonstrates the urgency for sales teams to embrace a hyper-personalized, multi-channel approach—one that leverages intent signals to aligns precisely with their buyers’ preferences, behaviors and urgency.”

Covering North America, EMEA and APAC, the study offers detailed insights into current sales outreach effectiveness, channel, vertical and regional patterns.

A few key takeaways:

• Intent-driven sales strategies allow teams to proactively engage buyers earlier, with 88% of buyers expressing appreciation for outreach during their initial research phase.
• Booked-to-held meeting benchmarks vary dramatically between regions and across industries.
• Sales teams leveraging AI report a 20% increase in productivity, with Gartner predicting that by 2025, 75% of sales organizations will utilize AI-driven insights.

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About memoryBlue
memoryBlue is a global sales development firm that gives high-tech companies the ability to launch and grow revenue through expertly crafted outbound sales and marketing services. Following its acquisition of Operatix, memoryBlue has become a global powerhouse, with nine offices worldwide, support for 30+ languages, a vast alumni network and thousands of dedicated sales professionals for hire.