New Report Reveals the Corporate Blind Spot, Measuring Social Impact

TCC Group and The Corporate Measurement & Evaluation Community of Practice have released their highly anticipated 2025 benchmarking report, Understanding the Emerging Field of Evaluation in Corporate Social Good, providing a comprehensive analysis of social impact measurement and evaluation within the corporate sector.

Drawing insights from 30 influential companies—including Fortune 500 giants, global industry leaders, and cutting-edge innovators across pharmaceuticals, banking, healthcare, consumer goods, and professional services—this report offers valuable data to help organizations enhance their social responsibility strategies.

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The Business Case for Corporate Social Impact Evaluation

• Supporting Strategic Decision-Making: Data-driven insights help ensure corporate social investments align with broader business objectives.
• Enhancing Brand Reputation: Transparent and effective evaluation fosters trust and credibility among consumers, investors, and stakeholders.
• Boosting Employee Engagement: Companies that effectively measure and communicate their social impact often see higher employee satisfaction and retention, as purpose-driven work increasingly influences workplace culture.

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Key Findings from the Report Include

• Strong Support, Limited Investment: 61% of C-Suites express strong support for evaluation, but only 29% of companies feel adequately funded in this area.
• Evaluation Staffing Gaps: Only half of the companies surveyed have a dedicated full-time evaluator, leading to potential inconsistencies in measurement practices.
• Growing Creativity in Evaluation Approaches: Companies increasingly involve nonprofit partners in defining success indicators, though these practices remain in the early stages.
• Need for Strategic Reflection: While 62% of companies share evaluation findings internally, only 38% engage in deliberate learning and reflection on these insights.

“As corporate philanthropy, CSR, and ESG initiatives gain prominence, robust evaluation practices are critical to maintaining accountability, credibility, and impact,” said Jared Raynor, Director of Evaluation and Learning at TCC Group and CoP Facilitator. “This report serves as both a benchmark and a call to action for companies to invest more strategically in their evaluation efforts.”

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Source – PR Newswire

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