New TransUnion research highlights consumer expectations, trust issues and the path forward for personalized marketing Nearly four in 10 U.S. consumers (39%) expect brands to personalize their online shopping experience with tailored interactions, product recommendations and marketing that align with…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and…
Leading French insurer leverages spatial analytics and location data to improve claims processes and empower confident decision-making across the business Precisely, the global leader in data integrity, announced that Abeille Assurances, a leading insurance provider in France, leverages a powerful combination…
TCC Group and The Corporate Measurement & Evaluation Community of Practice have released their highly anticipated 2025 benchmarking report, Understanding the Emerging Field of Evaluation in Corporate Social Good, providing a comprehensive analysis of social impact measurement and evaluation within the…
This strategic partnership is designed to enhance the visibility of Indian MSMEs and identify new growth opportunities, with access to Dun & Bradstreet’s comprehensive suite of data and analytics solutions delivered through the globally recognized D&B D-U-N-S® number. Dun & Bradstreet…
New report reveals factors like hours of viewing and ad load are leveling off, signaling the opportunity for smarter discovery, retention, and monetization strategies Wurl, a leader in the streaming TV industry, published its latest iteration of The CTV Trends…
International fashion brand selects DXC to leverage data-driven insights to personalize the shopping experience DXC Technology, a leading Fortune 500 global technology services provider, has been selected by Parfois Group, a leading Portuguese fashion brand, to improve and enhance the…
Omneky, the Gen AI command center for smarter digital ads, announced the launch of Smart Ads, a revolutionary new feature designed to transform how brands create and optimize advertising creatives. Marketing Technology Insights: Quadient Retains Leadership on Aspire Customer Communications…
Subtle Shift, Powerful Insights: RAD AI Rebrands as RAD Intel RAD Intel, a leader in AI-driven marketing intelligence, has announced its rebrand from RAD AI. This name change reflects the company’s mission to provide deep, data-driven insights that empower brands…
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