Nexxen, a global advertising technology platform known for its expertise in data and advanced TV, has appointed Eric Solomon as Senior Vice President, Product – Data, reinforcing the company’s focus on data-led growth. In his new role, Solomon will drive the development and expansion of the Nexxen Data Platform, which operates as the core of the company’s unified technology stack by integrating both demand- and supply-side solutions. This secure and privacy-first platform underpins Nexxen’s data-driven services such as TV Intelligence and Discovery, harnessing artificial intelligence to sharpen audience insights, enhance campaign performance, and improve outcome measurement.
Solomon brings a wealth of experience in product leadership within the ad tech industry. Prior to joining Nexxen, he served as Senior Vice President, Head of Product Delivery at Criteo, where he managed performance-driven demand-side and supply-side platform capabilities. Before that, he spent over ten years in senior roles at Nielsen, spanning product, marketing, and sales. His extensive background is expected to bolster Nexxen’s capabilities in scaling complex solutions and accelerating innovation.
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Karim Rayes, Nexxen’s Chief Product Officer, highlighted the strategic importance of this hire, saying, “Data has become the foundation for advertisers’ and media companies’ strategies for success, and Nexxen is committed to leading in this area. Eric brings exceptional product leadership, commercial expertise and a proven ability to scale complex solutions, which he will leverage to advance our data platform, ensuring it delivers even greater value for our customers and sets the pace for the industry.”
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Echoing this sentiment, Eric Solomon expressed enthusiasm about joining Nexxen and contributing to its mission. “Nexxen’s focus on advanced TV brings me back to my roots in media, with the opportunity to impact a market that’s evolving at remarkable speed. The company’s technology and data assets are primed for success, and I look forward to working with media companies, advertisers and agencies to deliver incremental value and drive growth.”
Nexxen’s commitment to innovation is reflected in its unified tech stack and its focus on leveraging AI to deliver refined audience intelligence and superior performance optimization across advertising channels, particularly in the fast-growing advanced TV sector.
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