Nielsen, a global leader in audience measurement, data, and analytics, has announced a new integration with LiveRamp, a leading global data collaboration platform. This collaboration enables seamless interoperability with Nielsen to enhance Big Data + Panel advanced audience planning and measurement capabilities within Nielsen ONE.
Through this partnership, Nielsen can now connect first- and third-party data sources via LiveRamp, allowing audiences to be planned and measured across platforms using Nielsen ONE Ads, Nielsen’s planning suite, and its Data Driven Linear solutions. This integration empowers clients to create and use advanced audience segments across the entire Nielsen ecosystem, enabling comprehensive, end-to-end planning and measurement across both household and person-based levels.
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The addition of LiveRamp’s RampID further enhances Nielsen’s market interoperability by strengthening integrations with publishers, platforms, data providers, and agencies. This enables ongoing, scalable use cases across platforms, allowing clients to quickly build and evaluate targeted audiences for improved cross-platform TV planning and measurement.
“We’ve observed growing demand in the industry for highly targeted audiences supported by big data across both linear and digital channels,” said Stefan Maris, Chief Partnerships Officer at Nielsen. “Our integration with LiveRamp facilitates the seamless connection of first- and third-party data, enabling advanced audience planning and measurement at scale.”
“Our partnership with Nielsen provides a more comprehensive understanding of audiences across screens, enabling brands and agencies to improve activation strategies and allowing publishers to maximize the value of their inventory,” added Vihan Sharma, Chief Revenue Officer at LiveRamp. “All stakeholders benefit from deep insights that drive more effective planning and measurement.”
Mike Bregman, Chief Activation Officer for Havas Media Network North America, shared, “The integration between LiveRamp and Nielsen allows us to holistically plan, buy, activate, and measure custom-built advanced audiences through our proprietary Converged product suite. We’re excited to leverage this solution to enhance our use of first- and third-party data for our clients.”
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