Northbeam has introduced a groundbreaking attribution model designed to give marketers a comprehensive, verifiable view of how digital ads lead to real sales. Called the Clicks + Deterministic Views model, the new system connects verified ad views and in-app clicks across major platforms, tying them directly to first-party transaction data. It was created through collaborations with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, and Vibe, making it the first solution of its kind to merge this breadth of cross-channel data into one source of truth.
Northbeam also revealed a strategic growth investment led by HighPost Capital and Silversmith Capital Partners, funding that will accelerate product development and expand global reach.
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Traditional attribution models rely heavily on probabilistic data, often missing the full picture of how upper-funnel activities influence sales. Northbeam’s new model eliminates that guesswork by using verified first-party data to measure both view-through and click-driven conversions. The company says this shift finally exposes the complete path from ad exposure to purchase and rebalances how marketers understand awareness efforts in driving performance.
“Awareness ads are often undervalued because traditional attribution favors last-click interactions and overlooks upper-funnel influence,” said Stas Goldobin, VP of Product at Northbeam. “We built Northbeam’s Clicks + Deterministic Views model to set a new standard for attribution accuracy and transparency. Every conversion in our model is backed by verified data. There’s no guesswork marketers finally get a full picture of the chain of influence, from view to click to purchase, so they can move faster and invest smarter.”
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Early results from direct-to-consumer brands using the new model show dramatic improvements compared to click-only attribution. A popular luggage brand experienced a 283 percent increase in attributed transactions, a leading consumer goods company saw a 175 percent boost in attributed revenue, and a cosmetics brand achieved more than a 550 percent rise in attributed transactions. These findings highlight how the new model helps marketers understand the power of their top-of-funnel investments, optimize budgets, and reduce wasted ad spend.
“Northbeam isn’t just improving attribution, they’re rewriting the rules of performance marketing,” said David Moross, Co-Founder and CEO of HighPost Capital. “Marketers want truth over guesswork, and Northbeam delivers unmatched clarity, speed, and scale. We believe they’re building the future infrastructure for data-driven growth with conviction and momentum and are proud to support their vision.”
Austin Harrison, Northbeam’s CEO, added, “With HighPost joining as a new partner and Silversmith deepening their commitment, we’re positioned to expand faster and help more businesses grow with confidence. Our mission is to give marketers not just more data, but the speed and certainty to act on it so they can double down on what works and drive real results.”
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