Novi AI Launches Independent AI Creation Studio

The evolution of generative AI platforms is reshaping how creators and marketers build visual content, making unified and practical workflows increasingly important across the MarTech ecosystem. Novi AI has officially launched its independent website and brand, establishing itself as a standalone AI Creation Studio focused on images, videos, and multimodal content. The move marks a significant milestone for Novi AI as it shifts from a product initiative into a fully independent creative platform.

Novi AI said the brand transition is designed to better reflect how creators actually work with AI in real world environments. With its new positioning, Novi AI aims to support individuals and teams with a unified creation experience that reduces complexity while improving consistency and output quality.

“Our transition to independence allows us to focus on how creators actually use AI in real-world workflows, building a unified platform that makes AI creation practical, accessible, and consistent,” said the Product Manager of Novi AI.

The launch represents the culmination of Novi AI gradual evolution from a specialized AI initiative into a comprehensive creation studio. To support a growing global user base and enable more focused product development, the company has formally separated from its original parent organization and now operates with its own infrastructure, technical roadmap, and long term vision.

Originally incubated within the iMyFone AI product line, Novi AI has completed its brand separation and now functions independently. According to the company, this independence allows teams to prioritize creator needs over fragmented feature expansion. “Rather than offering fragmented tools, we are building a unified platform that makes AI creation practical, accessible, and consistent,” the Product Manager added.

Novi AI was built to address a growing challenge in AI powered creation. As AI models advance, creators often need to manage multiple tools, interfaces, and generation steps to complete a single project. Novi AI consolidates these workflows into one streamlined environment, allowing users to focus on creative execution instead of technical coordination.

The platform supports multiple leading AI models within a single workflow, enabling users to move seamlessly between image and video creation. Novi AI is designed to deliver a consistent experience across formats, supporting long form storytelling, short form video, and visual asset creation without disrupting creative continuity. This integrated approach positions Novi AI as a practical AI Creation Studio rather than a collection of disconnected tools.

While the platform now enters a new phase as an independent brand, it does so with the foundation of a mature product. During earlier development stages, Novi AI supported millions of users across more than 120 countries and regions. These insights have shaped the independent platform, resulting in a simplified interface and tools optimized for real world use cases such as content creation, marketing assets, storytelling, and collaborative projects.

Looking ahead, Novi AI plans to continue expanding its AIGC ecosystem with a focus on usability, reliability, and scalable creative workflows. Future updates will emphasize deeper multi model integration, creator focused refinement, and enhanced storytelling capabilities. With its independent launch, Novi AI is positioning itself as a long term platform for creators seeking efficient and accessible AI driven content creation.