NuORDER by Lightspeed Introduces Order Trends

NuORDER by Lightspeed, a leading global commerce platform that enables retailers and brands to connect, collaborate, and make smarter buying decisions, announced the launch of Order Trends, a cutting-edge feature that delivers visibility into top-performing products, categories, colors, and size curves—right within the NuORDER shopping experience. This innovation empowers retailers and buyers to make smarter assortment decisions, while helping brands drive product visibility, conversion, and revenue.

By surfacing aggregated data from submitted USD orders across the platform, the new features reveal what top-performing products other retailers are buying—including details like category, size, and color—making it easier for buyers to stock confidently, discover new styles, and reduce risk. This gives buyers a competitive advantage: the ability to back purchases with real-world performance insights rather than relying on gut instinct alone.

Marketing Technology Insights: Genasys Partners with Samdesk to Deliver Real-Time Crisis Intelligence for Faster

Early results already demonstrate its value: in 76 days, participating brands saw approximately a 10% increase in average order value (AOV)¹. These results reinforce NuORDER’s leadership in ushering in a new era of insight-led commerce, where decisions are powered by data, not guesswork.

“Order Trends brings the ‘science’ to the art of buying,” said Chris Akrimi, General Manager of B2B at NuORDER by Lightspeed. “By giving both brands and retailers insight into what’s selling across our B2B platform, we’re making wholesale buying more intelligent, more efficient, and more profitable.”

The launch of Order Trends reflects NuORDER’s continued commitment to wholesale technology innovation—and comes at a time when retailers are actively seeking better ways to work, sell, and grow. According to Lightspeed’s recent Retail Sentiment Survey², 49.6% of retailers say they want to reduce the manual work required to access reports and insights. Meanwhile, 48.8% are looking for better visibility into what areas of their business can be optimized. Retailers currently spend an average of 20 hours per week ordering and restocking products, making the need for time-saving tools and intelligent workflows more urgent than ever. According to NuORDER’s recent Buyer preference survey³, 68% of retailers use intuition/past experience to plan what inventory to buy, where Order Trends can now give them data-driven insights allowing them to optimize and make purchasing decisions more confidently.

Marketing Technology Insights: Consumers Demand Fines for Long Hold Times, 8×8 Survey Finds

In fact, the Lightspeed Retail Sentiment Survey further revealed that 36.6% of retailers want to improve how they discover and add new types of products they don’t currently stock—underscoring the demand for more data-informed, exploratory buying.

“It’s not just about smarter buying—it’s about faster buying too,” said Akrimi. “As retailers navigate crowded marketplaces, Order Trends helps reduce decision fatigue and streamline workflows. High-performing products are highlighted during the shopping journey, allowing buyers to quickly identify what’s working and curate assortments in less time. That confidence translates into action, accelerating sell-in, driving higher sell-through and saving retailers valuable hours each week.”

For wholesaling brands, the benefits are equally powerful. Order Trends automatically amplifies top-selling SKUs, driving greater exposure and reducing time spent on product education or back-and-forth communication. As buyers make faster, more confident decisions, brands benefit from quicker conversions and stronger alignment with market demand. They also gain access to rich, actionable trend insights that can inform product strategy, marketing, and sales conversations.

And the value doesn’t stop at the individual brand or buyer level. 47.7% of retailers surveyed² say they want to expand their customer reach and discover new growth opportunities as a long-term goal. Order Trends helps facilitate those connections—giving retailers confidence to explore new merchandising possibilities, and brands the visibility they need to reach high-intent buyers at scale.

Marketing Technology Insights: KIKO Milano Partners with Logistics Reply to Accelerate E-Commerce Delivery in UK

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com