Logistics Reply, the Reply group company specialising in innovative supply chain solutions has partnered with KIKO Milano, the global cosmetics brand renowned for its cutting edge, high-quality beauty products, to transform its e-commerce operations in the UK.
With rapid growth in the UK market and a rising demand for online shopping and fast home delivery, KIKO recognized the need to evolve its supply chain operations. To meet these challenges, KIKO opened a new dark store in London and selected Logistics Reply with its LEA Reply™ Warehouse Management System (WMS) to build a more scalable and agile logistics infrastructure. A dark store is a retail distribution centre that operates like a traditional store but is closed to the public and used exclusively to fulfil online orders.
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In just four months from project kick-off to go-live, the dark store was fully operational and managed entirely by KIKO’s in-house team. The new set up has significantly improved both delivery times and product availability across the region.
“Our mission is to delight customers with innovative, high-quality products delivered with speed and reliability” said Paul Devin, Managing Director UK at KIKO. “This solution has allowed us to cut our e-commerce delivery times in half. Logistics Reply has been a trusted partner throughout the project, their responsiveness, attention to our business needs, and ongoing support have been outstanding.” Devin added.
With its microservices-based architecture, LEA Reply™ offers the flexibility to support a wide range of warehouse needs, from simple to complex, by activating only the necessary services. This modular approach was key to aligning seamlessly with KIKO’s operational requirements, enabling the rapid start-up of the new dark store while ensuring scalability for future growth.
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“Our deep expertise in e-commerce and flexible technology stack allowed us to deliver a tailored, high-performance solution,” said Enrico Nebuloni, Executive Partner at Reply. “The success of this project is a testament to strong collaboration between our teams in Italy and the UK, and to the power of combining visionary leadership with scalable innovation.”
This partnership represents a strategic milestone in KIKO’s broader digital transformation journey and reinforces its commitment to operational excellence and an exceptional customer experience.
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Source – Businesswire
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