Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Instacart and Pinterest to Launch New Retail Media Collaboration
Instacart and Pinterest are enhancing brands’ Pinterest campaigns by providing high-intent audiences powered by Instacart data. The new collaboration aims to connect Pinterest users with the products they love, in the exact moment they’re planning to use them, whether they’re meal-prepping for the week, planning a backyard movie night, or redecorating an office.
In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments—built from real-world retail purchase behavior—to reach high-intent consumers with more precision. A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove campaign impact with real purchase data.
Criteo Debuts Auction-Based Display Ads for Retail Media
Criteo, the global platform connecting the commerce ecosystem, announced the launch of its Auction-Based Display technology, bringing programmatic flexibility into retail media environments and helping to propel the industry forward. This advancement, paired with Criteo’s full suite of ad formats, empowers brands to inspire product discovery and buy retail media in a way that best suits their needs.
Samba TV and InfoSum Partner for Privacy-Safe Media Measurement
Samba TV, the global leader in AI-driven media intelligence, announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.
The partnership brings Samba TV’s industry-leading media intelligence into the InfoSum ecosystem, unlocking powerful insights for media through a secure, AI-enhanced data infrastructure. InfoSum clients can now leverage Samba TV’s AI-ready contextual, viewership, and behavioral data to power agentic applications of data including media planning, contextual targeting, and outcome-based measurement extending the InfoSum data collaboration platform.
Salesforce Extends Relationship with Nexstar Media Group
Salesforce, the world’s #1 AI CRM, announced it is extending its relationship with Nexstar Media Group, Inc., one of the nation’s leading diversified media companies and the country’s largest owner of local television stations. Salesforce also announced that Nexstar has selected Salesforce Media Cloud to enhance and streamline its local advertising sales operations, and Agentforce to assist Nexstar in building and deploying AI agents that automate tasks, reason, decide, act, and drive outcomes 24/7 without human intervention.
Yep AI Launches 24/7 AI Sales Agent on Shopify App Store
Yep AI, a next-generation Shopify AI chatbot provider, announced the official launch of its 24/7 AI sales agent plugin on the Shopify App Store. Unlike traditional AI chatbots that rely on pre-written scripts and static responses, Yep AI delivers contextual, proactive engagement designed to help merchants convert visitors, not just answer questions.
Built for fast-scaling Shopify stores, the Yep AI sales agent acts more like a trained in-store associate than a conventional chatbot—analyzing browsing behavior, identifying intent signals, and providing personalized recommendations in real time. From size questions to shipping concerns, the agent responds instantly and intelligently, guiding customers smoothly from product interest to purchase without any obstacles.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
