As media companies face mounting pressure to modernize ad operations across linear and connected TV, consolidation among ad tech and services providers is reshaping the
UNICEPTA is taking a significant step forward in the evolution of reputation intelligence with the launch of its integration into Microsoft 365 Copilot, giving communications
Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement Samba
In a move aimed at making complex media intelligence more accessible and actionable, the planning software provider Guideline has officially launched the Guideline AI Agent.
Samba AI™ and MediaTek’s MiraAware deliver lightning-fast, on-device content intelligence for smarter, safer, and more decentralized connected TV personalization at scale Samba TV, the global
Veteran programmatic leader to unite technology, data, and partnerships Seedtag, the global leader in neuro-contextual advertising, announced the appointment of Joseph Meehan as Chief Exchange
Samba TV, a big name in media intelligence powered by AI, just dropped its 2025 State of Diversity on TV report, and it’s eye-opening. It
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Privacy-first, AI-ready data collaboration delivers smarter media planning and measurement for advertisers across TV, streaming, and digital media Samba TV, the global leader in AI-driven
New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office results Samba TV, the global leader in AI-driven
UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite PRophet, a comms tech suite of essential, award-winning
Acxiom Selects Samba TV’s Semasio Platform to Power Identity, Contextual and Data-led Activation Globally Samba TV, the global leader in AI-driven media intelligence, announced its
New platform redefines visual data analysis for public safety and security teams Penlink, the leading authority in AI-powered digital intelligence, proudly announces the launch of VIA,
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