Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Samba TV and InfoSum Partner for Privacy-Safe Media Measurement
Samba TV, the global leader in AI-driven media intelligence, announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.
The partnership brings Samba TV’s industry-leading media intelligence into the InfoSum ecosystem, unlocking powerful insights for media through a secure, AI-enhanced data infrastructure. InfoSum clients can now leverage Samba TV’s AI-ready contextual, viewership, and behavioral data to power agentic applications of data including media planning, contextual targeting, and outcome-based measurement extending the InfoSum data collaboration platform.
Infosys, Adobe Partner to Boost AI Marketing Transformation
Infosys, a global leader in next-generation digital services and consulting, and Adobe announced a strategic collaboration to jointly transform the marketing life cycle of global brands with AI. Together, they will bring capabilities from Infosys Aster and Adobe to unify customer experience at scale, personalize content to enable business growth while also streamlining workflows for efficiency.
Infosys Aster™ is a set of AI-amplified marketing services, solutions and platforms that helps enterprises transform marketing into effective customer-champions and growth-partners. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster™ brings AI-powered agility to the marketing value chain. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint – combining content, data, and AI to create seamless, real-time experiences that drive loyalty and growth.
Cymbio, the leading marketplace and social commerce automation platform for brands like New Balance, Balenciaga, and Juicy Couture, announced that it has joined the SAP PartnerEdge program and launched its Multi-Channel Expansion solution for SAP Commerce Cloud on SAP® Store. This partnership marks an expansion in Cymbio’s offerings to global and enterprise brands to scale their digital sales with seamless automation. With Multi-Channel Expansion now on SAP Store, Cymbio helps businesses using SAP Commerce Cloud to automate, syndicate, and manage all aspects of marketplace and social commerce operations across over 800 global channels—from product listings and inventory to pricing, imagery, orders, and returns.
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms
Integral Ad Science, a leading global media measurement and optimization platform, announced the launch of new contextual category reporting for Meta Platforms, expanding measurement reporting across Facebook and Instagram Feed and Reels. This launch demonstrates IAS and Meta’s continued collaboration to deliver trusted, independent third-party measurement and optimization tools to support advertisers’ brand suitability and performance goals, by aligning measurement reporting to contextual categories available through IAS’s first-to-market Content Block List optimization solution for Meta.
NiCE announced the next evolution of its strategic relationship with Amazon Web Services, Inc. (AWS), announcing a new collaboration to accelerate a shared vision to innovate the development, deployment and scaling of intelligent AI-powered solutions purpose-built for end-to-end customer service automation. Together, NiCE and AWS bring improved enterprise capabilities combining NiCE’s leadership in customer service automation, deep domain expertise, and rich interaction data with the power and scale of AWS Cloud and AI services. Leveraging CXone Mpower and the Amazon Nova family of large language models (LLMs) and services such as Amazon Bedrock, Amazon Q, and Amazon SageMaker, this relationship is transforming business operations, driving intelligent automation at scale, accelerating time-to-value, and delivering measurable impact across the front, middle, and back office.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
