Omnisend and Triple Whale have introduced a new partnership designed to give ecommerce brands a clearer and more connected understanding of their marketing performance. The collaboration brings Omnisend email and SMS data directly into the Triple Whale platform, allowing teams to review campaign and automation metrics alongside advertising, site activity, and revenue results within a single unified dashboard. By bringing these insights together, the companies aim to remove the fragmentation that often slows decision making across ecommerce operations.
The new integration is built with business owners, agencies, and growth teams in mind, especially those who juggle multiple systems to track how marketing channels support revenue. With everything visible in one place, budget discussions become easier and weekly reporting moves faster. Lifecycle planning also becomes more strategic, since teams can now see the full context of how email and SMS activity influences customer behavior and interacts with other traffic sources.
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Rytis Lauris, CEO of Omnisend, said the partnership reflects the brand’s commitment to simplifying the workload of marketers. He explained, “Our mission at Omnisend is to take care of repetitive tasks so marketers can focus on creativity and growth. This partnership delivers on that by recognizing that for ecommerce businesses email and SMS don’t exist in a vacuum. The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy.” For users of Omnisend, the connection adds a strategic layer that places messaging performance in direct relation to broader channel activity.
Triple Whale Co founder and CEO AJ Orbach emphasized that the integration enhances the company’s vision of clarity and smarter scaling for online brands. He noted, “At Triple Whale, we’re focused on helping brands see their business more clearly so they can scale faster and smarter. This integration with Omnisend brings that to life, giving ecommerce teams a unified view of how their email and SMS campaigns drive growth across the entire customer journey. Together, we’re empowering operators to make better full funnel decisions faster and more confidently.” By combining these datasets, marketers gain both a top level view and the ability to dive into specifics such as conversions, click patterns, or campaign driven revenue.
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The integration updates data on an hourly basis, enabling teams to respond quickly to performance shifts and make timely adjustments when needed. Triple Whale also enhances the experience through its AI assistant, Moby, which can answer natural language queries and point out actionable opportunities like improved timing, flow refinement, or targeting enhancements. With the new partnership, ecommerce brands now have a clearer and more connected way to understand how each marketing touchpoint shapes customer outcomes.
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