Danfoss, T-Mobile, The Home Depot, and many others were celebrated for transforming digital engagement strategies with AI-driven personalization and first-party data
ON24, a leading intelligent engagement platform for B2B sales and marketing, recognized customers who are driving tangible results through standout digital experiences for their prospects, customers and partners. These innovators have redefined digital engagement in 2024, with many of them leveraging the power of AI and personalization within the ON24 Intelligent Engagement Platform to drive differentiation, achieve measurable ROI and set a new standard for success in their industries.
“The companies we’re recognizing have not only adapted to this digital-first reality but are embracing AI and personalization to deliver extraordinary experiences that drive greater business outcomes.”
Marketing Technology Insights: Allvue Systems Unveils Allvue University for Partners
“In today’s rapidly evolving business landscape, industry leaders are prioritizing capturing greater insights and first-party data on their prospects and customers, and digital channels continue to be their preferred go-to-market (GTM) strategy due to cost-efficient ROI and buyer expectations,” said Mark Bornstein, VP of Marketing, ON24. “The companies we’re recognizing have not only adapted to this digital-first reality but are embracing AI and personalization to deliver extraordinary experiences that drive greater business outcomes.”
The following organizations were recognized for delivering exceptional results and actionable insights through the ON24 platform in 2024:
- Arctic Wolf, a global leader in security operations, drove demand generation through thousands of registrations and significantly influenced pipeline through a thought leadership summit.
- Danfoss, a global leader in engineering technologies, improved lead quality and lead generation with a 79% attendee conversion rate and over 1,000 content downloads through an industry thought leadership strategy.
- Gamma,a leading provider of technology-based communication, enhanced its GTM strategy and partner enablement with a 67% registration-to-attendee conversion rate and generated calls-to-action from 50% of its partners.
- Logility, a leader in AI-first supply chain management software, scaled its demand generation program by providing a seamless multi-event experience and delivered 17 webinars in one day to its priority audiences.
- Orion Advisor Solutions, a premier provider of transformative wealthtech solutions, generated demand and product leads by increasing prospect and new usercontent consumption with above-average attendee engagement and positive customer feedback.
Marketing Technology Insights: UST & Experian Announce AI-Powered Product Partnership
- PowerSchool, a leading provider of cloud-based software for K-12 education, generated record-breaking pipeline, registrations and conversions during an AI-powered assistant launch event.
- T-Mobile, a wireless telecommunications company, increased awareness by amplifying an in-person event with a digital engagement hub strategy, boosting virtual engagement and traffic by 40X.
- The Home Depot,the world’s largest home improvement specialty retailer, increased attendance by 20% for customer How-To workshops while improving the overall digital engagement experience.
- Veeam, a global leader in data resilience, boosted demand generation efforts with a webinar that achieved 9X ROI in pipeline and an engagement score of 4.4.
Marketing Technology Insights: Mitel Names Marco Landi VP of International Sales
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
Source – Businesswire
