OpenFortune and Zebra Pen Announce Multi-Year Collaboration

The Partnership to Feature Several Campaigns that Celebrate Every Milestone in Your Life

Zebra Pen Corp., a global leader in the writing instrument industry, announced an exciting new collaboration with OpenFortune, one of the fastest-growing media companies known for its integration of advertising into fortune cookies.

The partnership will focus on creating and implementing campaigns around significant life milestones. Zebra Pen aims to be the official writing instrument for these important milestones, from birth certificates and marriage licenses to signing days for high school athletes to closing on a new home.

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During the campaign, hundreds of thousands of branded fortune cookies will be distributed to Chinese and Asian restaurants across New Jersey, where restaurant-goers can receive, open, and eat the cookies after finishing their meal. This is the first campaign of a multi-year collaboration between the two companies.

“We admire OpenFortune’s unique marketing approach through fortune cookies,”  says Ken Newman, VP of Marketing at Zebra Pen. “As the first pen brand to enter this kind of partnership, we are excited to work with them on all these important life events.”

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Together, both brands aim to inspire consumers to take charge of their stories—and write their futures—with Zebra Pen. One side of the fortune cookie slip will showcase traditional fortunes written in Zebra Pen’s signature voice. The other side will highlight playful, contextual messages paired with full-color visuals of the pen. Consumers can expect messages including, “The future is unwritten, but this pen is ready,” and “Your future, written with Zebra Pen.”

“Zebra Pen is synonymous with penmanship, and we are eager to launch this innovative, multi-year partnership with them,” said OpenFortune Cookie President Carlo Palomino. “Once consumers start to receive these branded cookies, everyone will want to use a Zebra pen wherever they go!” he added.

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Source – PR Newswire

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