OpenX Technologies, a prominent force in the omnichannel supply-side platform arena, has recently announced significant leadership advancements, signaling a strategic move to propel its commercial expansion and reinforce its dedication to innovation centered on client needs. The company revealed the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, underscoring its commitment to sustained growth.
These key appointments come on the heels of a robust performance throughout 2024 and into early 2025, largely fueled by the success of OpenXSelect, the company’s proprietary platform designed for advertiser curation and supply-side targeting. Over the past year, OpenX has witnessed remarkable momentum, bringing in over 200 new brands and experiencing a significant uptake in engagement with its curated deals and targeting functionalities.
Marketing Technology Insights: FOX TV Stations Choose Matrix Monarch for Revenue and CRM
Currently employing around 400 individuals, OpenX is poised for further expansion, planning to grow its commercial team by more than 20% in the latter half of 2025. A substantial portion of this growth, over one-third, will occur in international markets, demonstrating OpenX’s ambition to broaden its global reach. This strategic increase in personnel is aimed at enhancing the company’s capacity to serve brands and independent agencies more effectively, respond swiftly to buyer demands, and deliver an intuitive, high-performing platform to the market.
Stacy Bohrer has been instrumental in OpenX’s progress, cultivating vital partnerships with holding companies, independent agencies, and direct marketers. Her contributions extend beyond scaling the sales organization; she was also pivotal in establishing a highly effective account management function focused on delivering exceptional service and client satisfaction. In her elevated role, Bohrer will now oversee all buyer development initiatives across the Americas, including the newly established office in Mexico City, further solidifying the company’s global presence and improving service delivery in key growth regions. Matt Sattel, OpenX’s Chief Revenue Officer, lauded Bohrer’s transformative impact, highlighting her ability to build high-performing teams and her strategic clarity in serving clients. Bohrer herself emphasized that the supply side is now offering critical product functionalities that drive performance for marketers, stating her focus will be on deepening partnerships and accelerating innovation to deliver measurable results for clients who seek a trustworthy, transparent, and collaborative supply partner.
Marketing Technology Insights: TNL Mediagene Advances AI, Plans INSIDE Event in October
Meanwhile, Amanda Forrester, a seasoned marketing leader with a product-first approach, has been central to aligning customer insights with product strategy and refining OpenX’s market positioning. Her efforts have not only sharpened the company’s presence but also informed its product roadmap and fostered stronger collaboration across marketing, product, sales, and engineering teams. Under her guidance, marketing has evolved into a significant growth driver, shaping narratives, accelerating new product launches, and expanding OpenX’s influence in key international markets such as the UK, Australia, France, Germany, and Japan. Forrester expressed enthusiasm for her expanded role, affirming her commitment to keeping the customer’s voice at the core of all business facets, ensuring OpenX remains solutions-driven and customer-led.
John Gentry, CEO of OpenX, praised both Bohrer and Forrester, describing them as embodiments of OpenX’s core values: curious, innovative, customer-obsessed, and deeply collaborative. He noted that their influence extends beyond their respective departments, contributing significantly to fostering a productive, driven, and inclusive culture that underpins OpenX’s innovation and execution.
Marketing Technology Insights: Stagwell’s Assembly and ADK Global Form Asia-Pacific Challenger Agency
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
