Acquisition brings world-class warehouse native analytics to the world’s largest experimentation platform
Enhancing Digital Experience with Warehouse Native Analytics
Optimizely, the leading digital experience platform (DXP) provider and the world’s largest experimentation platform, has signed a definitive agreement to acquire Netspring, a leading warehouse native analytics platform. This strategic acquisition positions Optimizely as the first DXP to offer “warehouse native” analytics, allowing customers to connect experimentation and other digital experience activities directly to business metrics residing in their data warehouses.
With this integration, experimentation teams can utilize Optimizely’s advanced Stats Engine and analytical capabilities on data within customers’ data warehouses, providing powerful analytics and visualization tools. Notably, this can be achieved without extracting data from cloud data warehouses such as:
- Snowflake
- Databricks
- Google BigQuery
- Amazon Redshift
This approach maximizes speed, minimizes costs, and protects customer data privacy.
Strengthening Market Leadership
Continuing Optimizely’s trend of increasingly strategic acquisitions, this accelerates its leadership position in the experimentation market while also serving as the future analytics platform across all of Optimizely One, the first operating system for marketers.
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Founded in 2019 by the same team as Business Intelligence (BI) leader ThoughtSpot, NetSpring is the most advanced platform in the rapidly growing warehouse native analytics space. With a proven product and large enterprise deployments, NetSpring will quickly complement Optimizely’s offerings, starting with experimentation.
“Optimizely has always acquired best-in-class companies to bring simplicity to its martech stack and serve its mission to make the lives of marketers better. NetSpring is no different. It is the best technical solution to address something all marketers want—to be able to tie marketing and experimentation activities to business outcomes,” said Alex Atzberger, CEO of Optimizely. “We are excited to have Vijay and his team join Optimizely as we continue to build the most exciting martech company in the market today.”
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Expanding Analytics Capabilities
“We are excited to scale our leading-edge analytics capabilities to the largest brands in the world that run on Optimizely. Experimentation teams today want to be able to connect Optimizely’s leading testing engine to downstream data that increasingly resides in their central data warehouses,” said Vijay Ganesan, CEO and co-founder at NetSpring. “NetSpring sits directly on your data warehouse, looks across all data sets, and supports both traditional Business Intelligence (BI) analytics and modern event-centric customer journey analytics. Beyond Experimentation, NetSpring aims to empower marketing and product teams to optimize digital experiences across the entire customer journey.”
Conclusion
With this acquisition, Optimizely continues to position itself at the forefront of the digital experience and experimentation market, equipping marketers with innovative tools to connect their activities to measurable business outcomes.
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Source – PR Newswire
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