As marketers look for new ways to deepen customer engagement and deliver more personalized digital experiences, AI driven video content is emerging as a powerful tool within the MarTech landscape. The latest campaign using Idomoo personalized AI video technology highlights how dynamic video storytelling can translate customer data into meaningful engagement and measurable marketing results.
Sales engagement platform Orum recently launched a personalized video campaign using Idomoo’s Lucas AI Video Creator to deliver individualized end of year recaps for its users. The campaign transformed user activity data into customized highlight videos that showcased each customer’s performance and achievements throughout the year.
The initiative aimed to create a memorable and shareable experience for Orum users while encouraging engagement across email and social media channels. Each video presented a personalized narrative built from user specific metrics, including the number of calls made and comparisons with other users nationwide. By integrating these insights into a dynamic visual format, the campaign enabled users to relive their most significant sales accomplishments through an interactive video experience.
The results of the campaign demonstrate the growing impact of personalized AI video in marketing strategies. According to the company, the campaign achieved a thirty six percent conversion rate on its primary call to action. Engagement metrics were also significantly higher compared with previous outreach efforts, with click through rates rising by five hundred twenty three percent compared with earlier email campaigns.
Audience engagement extended beyond initial views. The campaign recorded a ninety six percent video completion rate, indicating that the majority of viewers watched the entire video. Many users also watched their personalized recap more than once and shared their videos across social media platforms, helping expand the campaign’s reach organically.
The campaign demonstrates how AI powered video platforms can help companies deliver customized content at scale without the production complexity typically associated with personalized video. Instead of producing individual videos manually, the AI system automatically assembled content elements using each user’s data and generated a unique video narrative for every recipient.
“Our users achieve amazing results, and we wanted a special way to recognize their hard work,” said Sarah Reece, Director of Demand Gen at Orum. “Idomoo’s AI video technology allowed us to produce an incredibly high-quality, engaging personalized experience for our customers at scale. This is something we could not have achieved with a traditional approach to video production. User engagement with the campaign was 5x what we normally see via email and social. Pretty sure that means they loved it.”
Industry experts say campaigns that focus on customer achievements can strengthen brand loyalty and create a stronger emotional connection with audiences.
“A year in review is one of the most effective ways to boost loyalty because it focuses entirely on the customer’s own success,” said Yotam Ben Ami, Idomoo CMO. “By integrating Lucas into the workflow, Orum was able to rapidly launch an exciting campaign that clearly resonated with their audience. The phenomenal engagement and share rates are a testament to what happens when you combine personalized data with AI-driven video.”
The success of the Orum campaign illustrates the growing potential of Idomoo personalized AI video in marketing strategies. As companies increasingly look to combine customer data with AI driven content creation, personalized video experiences may become a key tool for improving engagement, driving conversions, and strengthening long term customer relationships.
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