Today, two advertising technology category (AdTech) leaders Outbrain and Teads have announced a merger, scripting a new chapter in the video advertising industry. The merger is part of Outbrain’s readiness to acquire Teads, a leading programmatic advertising platform for contextual targeting and the CTV marketplace. Unitedly, the new entity will redefine advertising performance and omnichannel video offerings. The transaction is expected to be completed in the first quarter of 2025.
Teads, known for its “best-in-glass advertising” concept, provides advanced analytics and traffic acquisition insights to advertisers and publishers. Bertrand Quesada, Co-Founder and Co-CEO of Teads said – “This strategic combination presents vast new opportunities for the advertising industry at large. We’ve built a world-class team at Teads that has focused on driving the best video and branding outcomes, and in the last several years have successfully brought those strengths to CTV.”
Outbrain-Teads Merger Eyes Unprecedented Scale: A Direct Path to Billions
The adtech deal represents a groundbreaking advancement in digital advertising in the open internet era. By forging direct connections between advertisers and premium publishers across 50+ markets, the new platform will host the largest, most direct supply paths in the digital advertising industry. With a projected reach of over 2 billion monthly consumers, advertisers and publishers will have performance signals to improve their campaigns.
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At the time of this announcement. “This is a transformative transaction to establish a true end-to-end, full-funnel platform for the open internet,” said David Kostman, CEO of Outbrain.
David added, “The combination of our highly-complementary offerings accelerates our vision to become the preferred partner to deliver meaningful brand outcomes across premium, quality media environments — while scaling the industry-leading offerings Teads is known for. I’m incredibly proud of what our team at Outbrain has created, and strongly believe that with Teads we will build tremendous value for our customers, employees, and partners. I believe this combination and the transaction’s financial structure position Outbrain to deliver significant shareholder value in the years to come.”
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