Paradise Advertising & Marketing, Inc., a distinguished agency specializing in travel, tourism, and destination marketing, has named Mark Jaronski as its new Chief Executive Officer, effective August 15, 2025. Jaronski brings over 30 years of extensive experience in tourism, marketing, and communications, having held leadership roles at renowned organizations including The Walt Disney Company, Visit Orlando, and the State of Georgia. Most recently, he served as Deputy Commissioner of Tourism and Chief Marketing Officer for Georgia, where his leadership helped the state’s tourism industry achieve record economic impacts and secure a top-five market share position in U.S. domestic overnight visitation for four consecutive years.
Barbara Karasek, co-owner of Paradise, praised Jaronski’s purpose-driven leadership and deep industry expertise, emphasizing that his global outlook and results-oriented approach align perfectly with the agency’s mission. Karasek will transition to the newly created role of Chief Marketing Officer, focusing on enterprise marketing strategy and business development, while co-owner Tony Karasek assumes the position of Chief Growth Officer to concentrate on strategic partnerships and expansion efforts. Both Barbara and Tony recently co-founded AiOpti Media LLC, an AI-driven data, media, and measurement company.
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Jaronski expressed enthusiasm about joining an agency celebrated for its creativity and impact, acknowledging the trust placed in him to guide Paradise’s next phase of growth. He highlighted the importance of collaboration with President Rudy Webb, whose 17-year tenure ensures continuity, and emphasized plans to elevate Paradise’s creative offerings, broaden its national and international reach, and pursue innovative initiatives.
Throughout his career, Jaronski has been active in the tourism sector’s leadership circles, serving on boards such as the U.S. Travel Association and chairing various committees. His previous roles showcase a track record of driving marketing success and organizational growth, including transformative leadership at Select Registry and global communications direction at Visit Orlando. His tenure at The Walt Disney Company saw him advance from a public relations representative to director-level leadership overseeing communications for Disney Parks Worldwide.
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Jaronski holds a Bachelor’s degree in Journalism from the University of South Florida and an MBA from the University of Florida. Paradise’s co-owners see his appointment as a pivotal moment for scaling the agency while staying true to its purpose-driven values and commitment to exceptional client service.
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