As social platforms continue reshaping how consumers discover and buy products, ecommerce service providers are racing to strengthen creator led growth strategies. Pattern Group Inc. has announced the acquisition of NextWave, a fast growing TikTok commerce agency, in a move that significantly expands its TikTok Shop and creator led commerce capabilities and reinforces the rising influence of TikTok Shop within the MarTech ecosystem.
Pattern, a global company focused on accelerating brand growth across ecommerce marketplaces through proprietary technology and AI, said the acquisition will help brands reach new customers as social commerce adoption accelerates. NextWave specializes in creator led product discovery, TikTok Shop operations, live selling, and affiliate acceleration, making it a strong strategic fit as brands increasingly prioritize TikTok Shop as a performance channel.
Through the acquisition, Pattern gains access to NextWave’s TikTok Shop Partner services and its top ranked Creator Affiliate Partner capabilities. NextWave brings a managed network of more than twelve hundred creators and over three hundred thousand TikTok affiliates, allowing Pattern to scale creator driven content production and conversion at speed. These capabilities are expected to strengthen how brands connect storytelling, entertainment, and commerce inside TikTok Shop.
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“We are excited to welcome Grace Yang and the NextWave team to Pattern,” said Dave Wright, Co founder and CEO of Pattern. “NextWave has built one of the most effective TikTok Shop and creator commerce organizations in the industry. By combining their expertise with Pattern’s fast growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling—helping brands grow faster as creators reshape how consumers discover and buy products.”
Founded in 2022 by Grace Yang, NextWave has quickly emerged as a high performing partner within the TikTok ecosystem. The agency supports brands through creator management, high velocity content production, and end to end TikTok Shop growth strategies. Headquartered in Los Angeles, NextWave operates with teams across Los Angeles and New York, supporting brands across categories seeking rapid social commerce scale.
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“NextWave was built to help brands win in the new era of social commerce, where creator-led content drives discovery and performance,” said Grace Yang, Founder and CEO of NextWave. “Joining Pattern allows us to scale what we do best, combining our TikTok Shop expertise, creator network, and operational speed with Pattern’s global reach, AI, and marketplace infrastructure, to help brands grow faster and more efficiently than ever before.”
The combined organization will allow brands to unify creator led demand generation with marketplace execution across TikTok Shop, Amazon, Walmart, and more than sixty global marketplaces. By connecting content, attribution, and operations, Pattern aims to give brands clearer visibility into how social discovery converts into measurable sales outcomes.
For marketers, the acquisition underscores how TikTok Shop is rapidly becoming a core pillar of digital commerce strategy rather than an experimental channel. As creator led commerce continues to blur the lines between media and marketplaces, platforms that integrate creators, data, and operations at scale are gaining advantage.
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