Perion Network Ltd, a leader in advanced digital advertising technology, has integrated its Perion One Platform with Amazon DSP, giving advertisers access to Amazon’s first-party audience insights combined with Perion’s AI-driven creative optimization capabilities.
The integration is designed to help brands deliver stronger results across key performance metrics such as attention, engagement and conversions by pairing Amazon’s commerce-rich targeting data with Perion’s creative intelligence technology.
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CEO Tal Jacobson said the collaboration gives advertisers the ability to activate Amazon’s audience insights while leveraging Perion One’s creative optimization engine, supporting greater attribution visibility and performance accountability for commerce-centric advertisers and retail brands.
Perion has a history of developing innovative ad experiences across CTV, DOOH, retail media and display. The Amazon DSP integration adds another milestone to the company’s platform roadmap and strengthens its strategy to reach high-intent audiences and expand access to commerce-focused budgets across channels.
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By connecting Perion One to Amazon DSP, Perion increases its ability to support omnichannel campaigns across premium inventory while expanding programmatic demand and strengthening the platform’s differentiation in creative-led performance advertising.
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