Picsart, the digital creation platform trusted by over two billion users worldwide and serving around 130 million monthly active creators across more than 150 countries, has expanded its suite of tools with new AI driven products aimed at accelerating vibe design and simplifying creative workflows. The announcement was made at Web Summit in Lisbon, Portugal, by co founder and CEO Hovhannes Avoyan, reinforcing Picsart’s commitment to enabling creators to develop visual content rapidly while maintaining full control of their artistic intent.
The company has built a strong presence with the global Gen Z audience, which now represents more than half of its active user base. This growth has prompted Picsart to continue evolving its tools in a way that closely aligns with emerging creative needs. With more than one hundred fifty editing tools along with access to millions of stickers, templates, user generated content, and premium stock assets, Picsart has positioned itself as a leading platform where beginners, artists, entrepreneurs, and businesses can bring their ideas to life in seconds.
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The newly introduced features, Picsart Assistant and Picsart Flows, are designed to move beyond conventional editing and into a new era of creativity focused on mood, personality, and storytelling. AI now supports users in shaping content based on the feeling they want to convey while delivering editable assets that can be adapted and refined throughout the process. “Picsart is dedicated to building products that empower our users to succeed in all creative aspirations,” said Avoyan. “Today’s platform expansion is a critical step forward and significantly advances our mission to enable design work to move faster, operate smarter, and deliver greater impact. At Picsart, we’re proud of our deep connection with Gen Z digital natives who not only rely on advanced technology to bring their ideas to life, but trust that Picsart truly understands and appreciates their goals. Overnight, Picsart Assistant and Picsart Flows fuels the next generation of storytellers to design and create at scale and thrive in today’s content first economy.”
Picsart Assistant introduces a conversational approach to design. It produces layered visual results rather than flat images, allowing adjustments at any stage without starting over. It acts as a collaborative partner during the design journey. “Designing doesn’t start with tools, it starts with imagination,” said Mikayel Vardanyan, Picsart’s COO and co founder. “Often, people know the feeling or the vibe of what they want to create without knowing exactly how to build it. Picsart Assistant catapults our users into the era of vibe design, providing a collaborative, AI supported partner on that journey. Picsart gives users the ability to turn their imagination into content with full control and zero learning curve. We can’t wait to see what our customers will do with this breakthrough tool.”
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Picsart Flows complements the Assistant by offering an infinite canvas within a unified workspace where users can build campaigns that combine images, video, and text without toggling between multiple tools or subscriptions. It also provides real time collaboration, advanced customization through different AI models, and the ability to automate repeated workflows for added efficiency. “We built Picsart Flows for creators who want to advance their AI creativity, move faster, and work smarter,” said Tom Howes, Product Director at Picsart. “Our users already understand AI generation and want more speed, more output, and more structure. Constantly switching tools interrupts focus, creates duplicate work, and slows progress. Picsart Flows brings everything into one streamlined workflow, so creators can test ideas, iterate, and automate their output without starting over each time.”
Picsart executives will showcase the new solutions at Web Summit 2025 with presentations on November 12, including a product demonstration by Avoyan and a masterclass by Howes.
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