Postmedia Launches Their Self-Serve Advertising Platform

Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands.

This innovative platform provides advertisers with seamless access to Postmedia’s extensive audience through to 130+ digital and print news brands nationwide.

Postmedia Ad Manager streamlines the ad buying process, giving advertisers enhanced flexibility and control over their campaigns. Although it caters to businesses of all sizes, it was specifically designed with small businesses in mind. With P.A.M., small businesses gain access to an affordable advertising solution, enabling them to connect with highly engaged local audiences across Postmedia’s trusted network of publications.

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Postmedia’s reputation as a trusted and authoritative source of news allows advertisers to benefit from brand-safe environments that foster trust and credibility. With an audience of more than 18.4 million monthly print and digital readers, Postmedia’s platform delivers unparalleled opportunities for businesses to reach engaged consumers. By placing ads in award-winning publications that resonate deeply with local and national audiences, businesses can achieve a lasting impact and enhanced brand visibility.

The platform also offers advertisers robust targeting capabilities, enabling them to reach their ideal customers through geographical and contextual targeting. In addition, the intuitive interface provides real-time reporting and insights, ensuring that advertisers can continuously monitor and optimize their campaigns for maximum results.

Adrian Faull, Senior Vice President, Media Sales at Postmedia, highlighted the significance of this launch: “The introduction of Postmedia Ad Manager marks an important milestone for Postmedia and the businesses we serve. By providing a simple and efficient way for advertisers to manage their campaigns, we are empowering local businesses to connect with their customers in meaningful ways. Our platform is designed to deliver premium ad experiences across one of the country’s largest network of trusted publications, ensuring that businesses achieve real, measurable results.”

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DanAds, the global leader in self-serve advertising solutions, played a pivotal role in the development of the platform, ensuring a seamless, user-friendly experience for all advertisers. By leveraging DanAds’ innovative technology, Postmedia can offer businesses a tool that not only simplifies ad buying but also provides access to premium ad units across multiple print, online, and mobile platforms.

Peo Persson, Co-founder of DanAds expressed his enthusiasm for the partnership: “Partnering with Postmedia on this platform has been an exciting journey for us. Postmedia’s extensive reach and commitment to delivering high-quality content make them an ideal partner. With Postmedia Ad Manager, we’ve created a platform that puts businesses in control, offering them the flexibility to manage their advertising in a way that fits their unique needs, while ensuring they get the most out of Postmedia’s premium advertising solutions.”

Postmedia’s new platform ensures that businesses can efficiently achieve their marketing goals. Whether advertisers are looking to engage local audiences or reach a broader, nationwide demographic, the platform’s easy-to-use interface makes it simple to place ads across multiple channels and devices. The platform also offers detailed insights into campaign performance, helping businesses optimize their strategies for better results.

For businesses looking to elevate their marketing efforts and drive real, measurable outcomes, Postmedia Ad Manager is a powerful tool to connect with consumers across Canada’s most trusted news brands.

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Source – Businesswire

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