PR Newswire has introduced Amplify, an innovative AI-powered platform designed to transform modern public relations and communications. In today’s evolving media landscape, where newsrooms are consolidating and AI-driven search engines increasingly influence how stories are discovered, press releases remain a vital source of credible, trusted brand communication. Amplify builds on this foundation by combining PR Newswire’s vast global distribution network with cutting-edge artificial intelligence, empowering PR, marketing, communications, and investor relations professionals to work more efficiently while extending their reach across multiple channels.
The platform provides an all-in-one workspace for planning, creating, distributing, and measuring campaigns, ensuring stories not only gain visibility but also resonate with audiences, earning trust and accurate representation. At its core, Amplify features the Plan tool, which uses AI to analyze real-time industry trends, surfacing compelling story angles to help communicators craft robust, data-driven campaign strategies. Additionally, the Create+ function employs generative AI to instantly produce diverse content formats including videos, blog posts, and personalized media pitches transforming a single press release into a comprehensive digital campaign tailored to today’s content-hungry audiences.
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Amplify also enables users to design multimedia-rich releases that stand out across search engines, social media, investor platforms, and news outlets, thereby maximizing audience engagement. Matt Brown, President of PR Newswire, emphasized the platform’s importance, stating, “The role of AI in the rapidly evolving landscape for news, information, and search represents the most significant transformation the PR and communications industry has seen in decades. Amplify redefines how brands tell their stories, control their narratives, and measure their impact by unifying the communications workflow into one intelligent, AI-powered platform.”
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By combining over 70 years of PR Newswire’s storytelling expertise with advanced AI capabilities, Amplify strengthens the press release’s position as the trusted source of truth in an AI-driven world. This platform not only helps brands improve message reach and effectiveness but also ensures their news remains discoverable and authoritative amid rapidly changing content ecosystems. Amplify exemplifies PR Newswire’s dedication to innovation, providing PR professionals a powerful toolkit to successfully navigate and influence today’s complex media environment.
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For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
