PROS Named a Leader in 2025 ISG Configure, Price, Quote Buyers Guide

PROS Holdings, Inc., a leading provider of AI-powered SaaS pricing and selling solutions, announced it was named a Leader in Overall Product Experience and Customer Experience in the 2025 ISG CPQ Buyers Guide. Among 18 vendors evaluated, PROS was recognized as both an Exemplary Vendor and a Leader, reflecting top performance in the areas that matter most to enterprise buyers.

The ISG CPQ Buyers Guide, published by global technology research and advisory firm Information Services Group (ISG), provides a comprehensive assessment of how well CPQ software solutions address enterprise requirements. It ranks vendors across seven evaluation categories spanning both product and customer experience.

Marketing Technology Insights: ContentWise Adds AI Agents to Automate Customer Experience

“PROS demonstrates a clear understanding of the challenges that a broad range of enterprises face when configuring, pricing and quoting complex products and services,” said Stephen Hurrell, Director of Research, Office of Revenue, ISG. “Its CPQ capabilities stand out by embedding advanced AI to improve both responsiveness, guidance and accuracy in pricing—capabilities that are increasingly critical in digitally driven sales landscape.”

As B2B sales cycles become more complex and customer expectations continue to rise, companies are under increasing pressure to deliver fast, accurate and personalized quotes across every channel. Traditional tools often fall short—particularly in managing configuration complexity, dynamic pricing and buyer-specific terms. PROS Smart CPQ is a modern solution designed to address these challenges by enabling sales teams to respond at the speed of customer demand, while maintaining consistency, compliance and profitability at scale.

Marketing Technology Insights: Productsup Launches Comparison Shopping Services to Maximize Google Shopping ROI

“Our customers rely on PROS CPQ to shorten sales cycles, improve quote accuracy and deliver pricing that reflects both market conditions and customer expectations,” said Greg Davoll, VP, Product Management, PROS. “Being recognized by ISG affirms the impact we’re making—helping businesses compete more effectively and close deals with confidence.”

Marketing Technology Insights: EasySend Launches New Website and Platform Capabilities

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com