Qualified Unveils Piper for Slack, Enabling Human and Agent Collaboration for Sales

Qualified, the leader in agentic marketing, announced the launch of Piper for Slack, a breakthrough integration that brings its industry-leading AI SDR agent directly into the world’s most popular productivity platform.

As AI-powered sales agents rapidly become essential to B2B go-to-market teams, seamless integration with Slack is now a critical requirement for maximizing productivity and collaboration. Piper for Slack delivers on this demand, enabling real-time, two-way conversations between human teams and AI, and setting a new standard for transparency and trust in the agentic marketing era.

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“We’re squarely in the era of agentic marketing, where teams are hiring AI agents to autonomously generate pipeline,” says Kraig Swensrud, Founder and CEO for Qualified. “Now that Piper is in Slack, she can carry out the promise of a truly autonomous, collaborative AI SDR agent. Piper for Slack represents the future of human and agent teamwork.”

Bridging the Trust Gap in AI Adoption

While AI SDR agents offer the promise of autonomous pipeline generation, many businesses remain cautious due to a lack of transparency and collaboration—often referred to as the “black box” problem. According to recent industry data, 40% of businesses that have not yet adopted AI cite a lack of trust as a primary barrier. Piper for Slack addresses this challenge head-on by making AI actions visible and interactive, fostering an open, real-time dialogue that empowers teams to embrace AI as a true teammate.

Piper for Slack: Where Work Happens

Piper for Slack enables sales and marketing teams to collaborate with their AI SDR agent directly within Slack, the platform where they already spend much of their day. Teams can receive proactive alerts, ask questions, strategize, and monitor Piper’s performance—all without leaving their primary workspace.

“The fact that I can now talk to Piper in Slack like one of my colleagues and get immediate insight into meetings she’s booked, prospect details, and pipeline generated is truly remarkable. She’s a powerhouse teammate I rely on daily,” says Melanie Nelson, CMO at Rightsline.

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A Teammate for the Entire Go-to-Market Organization

Piper for Slack transforms Piper from a background tool into a responsive, interactive teammate available 24/7 across the go-to-market organization.

• For Sales Teams: Sales teams can accelerate the path to “closed-won” as Piper proactively alerts reps to notable events, such as meetings booked or website conversations with priority accounts. Piper also responds to ad hoc requests for insights—like “@Piper give me the rundown on the Brex account before my 2PM call” or “@Piper show me contacts at my target accounts who have visited our pricing page this week.”
• For Marketing Teams: Marketers gain full visibility into Piper’s performance, with instant access to data and analytics. They can simply ask, “@Piper, how much pipeline did you generate this week?” or “@Piper, how many emails did you send that resulted in meetings booked?” and receive answers in seconds, enabling data-driven optimization of their pipeline engine.