Rain the Growth Agency has launched “Where Our Gals At,” a heartfelt pro bono campaign created in collaboration with GlamourGals Foundation, a nonprofit that connects teenage girls with senior women through makeovers, manicures and meaningful conversations to reduce loneliness and build intergenerational companionship.
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The campaign was developed as part of Purpose, Produced—a SixDegrees.org initiative founded by Kevin Bacon in partnership with Advertising Week—which pairs leading creative agencies with nonprofit organizations to tell mission-driven stories at no cost.
Designed to highlight the power of connection, “Where Our Gals At” celebrates the bonds formed between teen volunteers and seniors by focusing on laughter, empathy and shared moments of care. The creative work includes a 25-year celebration film, social content, out-of-home concepts, sticker packs and digital storytelling designed to amplify GlamourGals’ mission as it marks its anniversary year.
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Scott McClure, Senior Vice President of Creative at Rain the Growth Agency, said the campaign’s message centers around visibility, belonging and human connection. He noted that as a female-founded agency, the team was drawn to telling a story rooted in support, empowerment and shared experience.
GlamourGals Founder and CEO Rachel Doyle said the campaign captures the emotional impact of the organization’s work and hopes it will encourage new participation, expand community engagement and deepen volunteer involvement across the country.
The partnership is one of six pro bono collaborations created through Purpose, Produced, which shines a spotlight on grassroots nonprofits by connecting them with leading creative talent, resources and storytelling capabilities.
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