Recurly and Nuuly Expand Partnership to Drive Customer Innovation

Recurly, a leader in subscription management and billing platform, and Nuuly, the innovative clothing subscription rental service, announced the two brands’ expanded partnership bringing flexible, sustainable, and highly-personalized fashion subscription services to U.S. consumers.

Marketing Technology Insights: TerminalX Expands Syte Partnership for AI-Driven Product Discovery

Building on a successful collaboration that began in 2019, this expanded partnership will help Nuuly meet the evolving needs of its diverse customer base with new features, including The Thrift Shop, a program that enables customers to buy pre-loved clothing as part of their Nuuly clothing rental subscription plan—reinforcing the company’s commitment to individuality and environmental responsibility. Through this partnership, Nuuly is leveraging Recurly’s subscription platform to not only manage its growing subscriber base, but also support partial order management. This integration aligns with Nuuly’s evolving business model, focused on driving long-term customer loyalty through richer, more personalized experiences.

“According to our 2025 State of Subscriptions report, improving retention is the top priority for more than two thirds of subscription businesses, as retaining customers drives sustainable growth,” said Joe Rohrlich, CEO at Recurly. “Our platform enables smooth subscription and billing management, freeing up Nuuly’s team to focus on designing innovative features and curating memorable experiences for its customers at every touch point. Together, we’ve helped Nuuly lay the groundwork for dynamic, scalable growth while simultaneously enhancing their customer experience.”

Marketing Technology Insights: Precisely Launches Geo Addressing Solutions on Snowflake Marketplace

Through their relentless dedication to customer-driven innovation—and with the support of Recurly—Nuuly isn’t just building a brand. The company is creating an experience that keeps customers engaged, inspired, and coming back for more, which has driven more than 50% growth in the past year.

“​​As our business has grown and the volume has increased, our relationship with Recurly has only strengthened,” said David Hayne, President of Nuuly and Chief Technology Officer at URBN. “We’ve been able to provide valuable feedback and guidance on the roadmap, sharing what’s critical for our needs. In turn, Recurly has consistently partnered with us, offering thoughtful solutions and support to help us succeed.”

Marketing Technology Insights: AlphaSense Exceeds $400 Million ARR With AI and Private Content Growth

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com