As digital engagement becomes central to how buyers and sellers navigate property decisions, real estate platforms are increasingly turning to advanced AI to deliver more human centered experiences. RELIANCEai has announced a strategic partnership with AREIA Synthetics to deploy a first of its kind AI powered digital human across real estate websites, property search tools, CRM systems, and agent platforms, setting a new benchmark for intelligent real estate engagement.
RELIANCEai, a provider of enterprise real estate technology, said the collaboration will introduce Areia™, known as the Autonomous Real Estate Intelligence Assistant™, across its full ecosystem. The digital human is designed to function as an always available, conversational interface that helps consumers and professionals search, communicate, and make informed decisions in real time. AREIA Synthetics is the technology company behind Areia™, providing the orchestration and intelligence layer that powers these human centered AI interactions.
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“Areia represents a new chapter for real estate technology,” said Sean McRae, Chief Executive Officer of RELIANCEai. “Together, we’re redefining how people search, communicate and make decisions online. Areia turns every RELIANCEai platform into an intelligent, intuitive and human experience.”
Areia™ enters production following more than a year of confidential testing and early client previews that began in mid 2025. During that period, consumers and professionals across multiple industries participated in early trials, with an expanding group of real estate experts contributing feedback. A phased rollout is planned to begin in early 2026, prioritizing early adopters and enterprise brokerage partners across North America before expanding globally.
Designed to transform the digital real estate journey, Areia™ functions as a digital representative that welcomes visitors, answers questions, recommends listings, and guides users through complex buying and selling decisions. By combining natural conversation with advanced reasoning, the AI digital human is intended to increase engagement, improve lead quality, and accelerate consumer confidence at critical moments in the decision process. The early creative concept and visual exploration for Areia™ were developed in collaboration with Synth Studios™, helping shape the initial direction of the experience..
Beyond consumer engagement, the platform is positioned as a productivity engine for agents and brokerages. “Operationally, Areia is a breakthrough,” said Nick Villanti, Chief Operating Officer of RELIANCEai. “She integrates directly into the systems agents use every day, elevating productivity without adding complexity. This is the kind of innovation that changes how real estate businesses run.” By unifying search, financing, communication, and follow up into a single experience, Areia™ aims to reduce fragmentation while delivering scalable support for growing brokerages.
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Built for global deployment, Areia™ is fluent in more than seventy languages and dialects, with plans to expand beyond one hundred. The system adapts to regional practices, cultural nuances, and brokerage brand guidelines, making it suitable for international real estate markets. “Real estate is built on trust, and Areia strengthens that foundation at every digital touchpoint,” said Kathleen McRae, President of RELIANCEai. “She makes technology feel warmer, more human and more intuitive, empowering agents to deliver exceptional service at scale.”
At the core of the platform is the AREIA Experience Engine™, a proprietary, patent pending multi model reasoning system built on seven specialized large language models tailored for real estate, lending, compliance, and enterprise interaction. This architecture enables Areia™ to maintain accuracy, consistency, and regulatory alignment while scaling across brands and regions.
With the launch of Areia™, RELIANCEai is introducing a new standard for personalized, AI powered real estate technology. As AI digital humans move from experimentation to production, platforms that blend intelligence with trust and usability are likely to reshape how real estate businesses engage consumers.
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