Resulticks, a global leader in real-time customer engagement solutions, announced the expansion of its partnership with Tata Consultancy Services (TCS), moving from planning to full-scale execution. As part of this next phase, TCS will lead the onboarding of 250 agencies and more than 2,500 brands onto the RESUL platform.
Building on over a year of collaboration, this phase brings TCS’ consulting and marketing operations expertise to the forefront.
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TCS consultants will work closely with the agency and brand teams to:
– Develop engagement strategies aligning with each organization’s business goals and target audiences
– Map and optimize marketing processes—automating workflows, integrating tools, and enhancing cross-functional collaborations
– Provide change-management guidance and training to ensure teams adopt new systems and best practices quickly
– Establish data-driven performance frameworks, defining KPIs and real-time dashboards that measure ROI and drive continuous improvement
Additionally, TCS’ technology delivery teams will accelerate the deployment of RESUL’s AI-powered, omnichannel engagement solution across global markets. This combined approach ensures rapid, high-quality rollouts and immediate business impact.
“Our expanded partnership with TCS marks a pivotal moment in our global growth story,” said Redickaa Subrammanian, CEO of Resulticks. “After a year of laying the groundwork, we’re now poised to deliver on that vision at speed and at scale, bringing the power of RESUL to brands worldwide.”
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“By collaborating with Resulticks, leveraging our contextual expertise and global martech capabilities, we help clients enable rapid, real-time, and highly personalized omnichannel marketing, significantly boosting engagement and conversion rates at scale,” stated Kamal Bhadada, President and Global Head of TCS Interactive. “Together, we aim to help agencies and brands make the most of RESUL’s potential.”
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Source – Businesswire
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